{"id":31883,"date":"2024-02-29T13:35:23","date_gmt":"2024-02-29T13:35:23","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=31883&track=blogpost"},"modified":"2024-03-22T15:59:31","modified_gmt":"2024-03-22T15:59:31","slug":"sensibilisation-des-influenceurs","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/fr\/influencer-outreach\/","title":{"rendered":"Strat\u00e9gie d'approche des influenceurs : Mon guide en 5 \u00e9tapes"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”headernewpost” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000c2b” min_height=”400px” custom_padding=”100px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.22.1″ _module_preset=”default” max_width=”800px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_post_title comments=”off” featured_image=”off” module_class=”paulimage” _builder_version=”4.23.1″ _module_preset=”default” title_font=”Montserrat|900|||||||” title_text_color=”#FFFFFF” title_font_size=”45px” title_line_height=”1.1em” meta_font=”Work Sans|600||on|||||” meta_text_color=”#FFFFFF” meta_font_size=”12px” meta_line_height=”1.3em” text_orientation=”center” title_font_size_tablet=”45px” title_font_size_phone=”35px” title_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#fafbfc” module_alignment=”center” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ module_class=”blogsection stickybigscreen” _builder_version=”4.23.4″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ module_class=”leftsidebarblog” _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|10px|20px|10px|true|true” border_width_all=”1px” border_color_all=”#f9f9f9″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font_size=”28px” header_3_font=”Work Sans|800|||||||” header_3_text_color=”#ff0066″ header_3_font_size=”28px” header_3_line_height=”1.4em” custom_margin=”||30px||false|false” header_3_font_size_tablet=”28px” header_3_font_size_phone=”26px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Contents<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]What is influencer outreach?<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]6 influencer outreach tactics for better results<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]How to find an influencer\u2019s email?<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]4 Free influencer outreach email templates<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]How to follow up on influencer outreach<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”20px|10px|20px|10px|true|true” custom_css_main_element=”box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.22.1″ _module_preset=”19e5ccd9-b3a1-4833-9d79-ec78d64566f9″ custom_margin=”||25px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

What if I told you that your campaign\u2019s success depends entirely on how well you do <\/span>influencer outreach<\/b>?<\/span>\u00a0<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/03\/Influencer-outreach-isnt-that-difficult.png” _builder_version=”4.23.4″ _module_preset=”default” theme_builder_area=”post_content” alt=”Influencer outreach isn’t that difficult.” title_text=”Influencer outreach isn’t that difficult.” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”19e5ccd9-b3a1-4833-9d79-ec78d64566f9″ custom_margin=”||25px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

In fact, <\/span>59% of marketers<\/span><\/a> agree influencer outreach is the most difficult part of their job. \ud83e\udd72<\/span><\/p>\n

I\u2019ve learned that it\u2019s typical to get <\/span>10% to 30%<\/b> positive replies from influencers.<\/span><\/p>\n

Don’t believe me? Check this out. \ud83d\udc47<\/span>\u00a0<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/03\/How-to-get-a-100-open-rate.png” _builder_version=”4.23.4″ _module_preset=”default” theme_builder_area=”post_content” alt=”Graphic showcasing email campaign metrics with a 100% open rate achievement.” title_text=”Graphic showcasing email campaign metrics with a 100% open rate achievement.” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”19e5ccd9-b3a1-4833-9d79-ec78d64566f9″ custom_margin=”||25px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Join me at <\/span>Click Analytic<\/span><\/a> as I show you how to do influencer outreach.\u00a0<\/span><\/p>\n

From crafting your first message to setting up a system that works, I\u2019m here to ensure you don\u2019t just reach out to influencers \u2013 you engage them.\u00a0<\/span><\/p>\n

I\u2019ll cover the following:<\/span><\/p>\n

\ud83d\udc49 What is influencer outreach?<\/b><\/p>\n

\ud83d\udc49 6 Pro influencer outreach tactics.<\/b><\/p>\n

\ud83d\udc49 How to find an influencer\u2019s email.<\/b><\/p>\n

\ud83d\udc49 4 Free influencer outreach email templates.<\/b><\/p>\n

\ud83d\udc49 How to follow up on influencer outreach.<\/b><\/p>\n

\ud83d\udc49 3 Tips to improve your influencer outreach.<\/b><\/p>\n

Ready?<\/span><\/i><\/p>\n

Let\u2019s roll. \ud83d\udc47<\/span><\/p>\n

[\/et_pb_text][et_pb_text module_id=”01″ _builder_version=”4.23.4″ _module_preset=”18f7a230-5493-48a4-ae2d-d65dc54ee311″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” custom_margin=”||||false|false” custom_padding=”15px||15px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

What is influencer outreach?<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Influencer outreach is all about contacting creators to start influencer collaborations with your brand. It\u2019s the crucial first move in forging new connections.<\/span><\/p>\n

The real question is, \u201cHow to do influencer outreach like a pro?\u201d<\/span><\/p>\n

[\/et_pb_text][et_pb_text module_id=”02″ _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

6 influencer outreach tactics for better results<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Here are my 6 easy influencer outreach tactics for guaranteed results. \ud83d\udc47<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

1. Always use emails instead of DMs<\/h3>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/03\/Always-try-to-use-emails-for-influencer-outreach.png” _builder_version=”4.23.4″ _module_preset=”default” theme_builder_area=”post_content” alt=”Always try to use emails for influencer outreach” title_text=”Always try to use emails for influencer outreach” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

When setting up influencer partnerships, think of it as a <\/span>business-to-business (B2B) collaboration<\/span><\/a>.\u00a0<\/span><\/p>\n

\ud83d\udc49 After all, creators are entrepreneurs in their own right.\u00a0<\/span><\/p>\n

This is why I lean towards emails rather than sliding into DMs.<\/span><\/p>\n

Why?<\/i><\/b><\/p>\n

Because emails are the best form of communication with influencers.<\/span><\/p>\n

Emails also add a layer of professionalism and ensure everything is documented and easy to track.<\/span><\/p>\n

That said, I\u2019m not entirely against using DMs.<\/span><\/p>\n

DMs can be a great starting point, especially when email addresses are hard to come by.<\/span><\/p>\n

DMs have a more relaxed vibe, perfect for initiating conversations, especially if we have mutual connections with the creator.<\/span><\/p>\n

\ud83d\udca1 <\/span>My pro tip:<\/b> I always use DMs when an influencer doesn\u2019t reply to my email. It\u2019s a gentle, easy way to follow up.<\/span><\/p>\n

However, I always aim to transition these conversations to email. This way, we make sure no detail of the collaboration falls through the cracks.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

2. Turn it into a sale<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Honestly, I didn\u2019t wear my sales hat early on during influencer outreach. \ud83d\ude23<\/span><\/p>\n

\ud83d\udc49 And that was <\/span>a big oversight<\/b>.<\/span><\/p>\n

Here\u2019s the thing: without a sales mindset, you\u2019ll likely reach out less, get discouraged more quickly, and ultimately slow down your progress.<\/span><\/p>\n

The thought of following up multiple times might make many marketers uncomfortable.<\/span><\/p>\n

Silence after sending out personalised emails can feel like a personal rejection.<\/span><\/p>\n

However, when I started thinking like a salesperson, those silent inboxes became less of a personal affront and more of a challenge to overcome.<\/span><\/p>\n

Following up didn\u2019t seem desperate\u2014it became a necessary step. \ud83d\ude0e<\/span><\/p>\n

Low response rates?<\/i><\/b><\/p>\n

They weren\u2019t failures but opportunities to refine my messaging, offer, or strategy.<\/span><\/p>\n

Here\u2019s the kicker: embracing a sales mentality taught me the <\/span>importance of volume<\/b>.<\/span><\/p>\n

\ud83d\udca1 <\/span>My pro tip:<\/b> Always add one zero to the amount of influencers you contact vs what you need. For instance, if I need 10 influencers for a campaign, I\u2019ll contact 100. This improves my response rate and gives me negotiating room.<\/span><\/p>\n

More outreach also doesn\u2019t just mean more potential connections; it accelerates the feedback loop, allowing for quicker refinement of tactics and, consequently, faster success.<\/span><\/p>\n

The formula is simple: more emails sent equals faster feedback, which leads to better outreach strategies and, ultimately, quicker victories. \ud83e\udd11<\/span><\/p>\n

Also, don\u2019t be afraid to use a CRM. They let you test every email <\/span>(read: A\/B testing)<\/span><\/i> and automate the most tedious parts of your influencer outreach strategy.\u00a0<\/span><\/p>\n

CRMs provide us with tons of valuable data. We can use this data to fine-tune our outreach strategies. So, in short, let the software show you what works and what doesn\u2019t.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

3. Add a great CTA<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

I\u2019ve found that ending my outreach emails with a <\/span>soft call-to-action (CTA)<\/b> can really up my response game.<\/span><\/p>\n

What\u2019s a soft CTA?<\/span><\/p>\n

\ud83d\udc49 It\u2019s like asking a simple yes-or-no question that doesn\u2019t require the recipient to think too hard.<\/span><\/p>\n

Questions like \u201c<\/span>Are you open to collaborations?<\/span><\/i>\u201d or \u201c<\/span>Interested?<\/span><\/i>\u201d have become my go-to.<\/span><\/p>\n

This approach makes it super easy for creators to hit reply.<\/span><\/p>\n

They don\u2019t need to process a ton of information or make big decisions on the spot.<\/span><\/p>\n

And once they\u2019re interested, that\u2019s my cue to dive into the nitty-gritty details.<\/span><\/p>\n

I use this strategy especially when I\u2019m genuinely excited about the possibility of working with a creator and am flexible about our collaboration.<\/span><\/p>\n

Here are a few soft CTAs I often rotate between:<\/span><\/p>\n

\ud83d\udca1 \u201c<\/span>Does this sound like a project you\u2019d be interested in?<\/span><\/i>\u201d<\/span><\/p>\n

\ud83d\udca1 \u201c<\/span>Can we send you our product to try out?<\/span><\/i>\u201d<\/span><\/p>\n

\ud83d\udca1 \u201c<\/span>Are you currently open to collaborations?<\/span><\/i>\u201d<\/span><\/p>\n

\ud83d\udca1 \u201c<\/span>May I send over more details?<\/span><\/i>\u201d<\/span><\/p>\n

\ud83d\udca1 \u201c<\/span>Interested?<\/span><\/i>\u201d<\/span><\/p>\n

\u26a0\ufe0f However, I steer clear of soft CTAs when my project has a fixed budget and specific requirements.\u00a0<\/span><\/p>\n

In those cases, I lay all the cards on the table in my initial email and close with a more direct CTA, like \u201c<\/span>Let me know if you\u2019re interested<\/span><\/i>\u201d or \u201c<\/span>What are your rates for these specific deliverables?<\/span><\/i>\u201d<\/span><\/p>\n

Here\u2019s another tip. \ud83d\udc47<\/span><\/p>\n

Lately, I found that link CTAs work really well! Especially if you want the influencer to join an affiliate program or book for an event.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

4. Learn as much as possible<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Let me share a story. \ud83e\udd13<\/span><\/p>\n

In the early stages of my influencer outreach journey, I decided to do things that seemed downright unscalable.<\/span><\/p>\n

Yes, I\u2019m talking about making <\/span>phone or video calls<\/b> with every single creator I want to collaborate with.<\/span><\/p>\n

And spending hours personalising each outreach email to see which approach resonated best.<\/span><\/p>\n

And yes, I even sought out feedback on my messaging from peers and influencers alike.<\/span><\/p>\n

These tasks?<\/i><\/b><\/p>\n

\ud83d\udc49 They can\u2019t be automated.<\/span><\/p>\n

They\u2019re the kind of <\/span>hands-on<\/b>, <\/span>energy-intensive efforts<\/b> that many would shy away from.<\/span><\/p>\n

Yet, these are exactly what propelled me miles ahead in my influencer marketing game.<\/span><\/p>\n

Let me explain:<\/span><\/p>\n

\u2705 <\/span>Phone\/Video calls:<\/b> These conversations sped up the communication process and allowed me to dive deep into understanding what each influencer genuinely sought in a collaboration.<\/span><\/p>\n

\u2705 <\/span>Personalised emails:<\/b> Tailoring each message helped me quickly identify which calls to action, offers, and personal touches led to the most enthusiastic responses.<\/span><\/p>\n

\u2705 <\/span>Seeking feedback:<\/b> This gave me invaluable insights into my outreach strategy, offering a fresh perspective on what was working and what needed tweaking.<\/span><\/p>\n

As someone just starting in influencer outreach, my advice is to lean into these unscalable practices.<\/span><\/p>\n

Why?<\/i><\/b> \ud83d\ude2f<\/span><\/p>\n

\ud83d\udc49 The immediate feedback and rapid learning curve they provide are priceless.<\/span><\/p>\n

And here\u2019s another valuable lesson I learned: The power of A\/B testing.<\/span><\/p>\n

If you\u2019ve got a list of 100 influencers, split them into groups and test different outreach strategies to learn what works best.\u00a0<\/span><\/p>\n

In my experience, combining multiple channels, like email, Instagram DMs and TikTok DMs, often works the best.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

5. Save time with partial influencer outreach templates<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

In my quest to streamline influencer outreach, I\u2019ve discovered the power of partially templated emails.<\/span><\/p>\n

\ud83d\udc49 They\u2019re my secret weapon for being both <\/span>efficient<\/b> and <\/span>personal<\/b>.<\/span><\/p>\n

Chatting with over 50 influencer marketing pros taught me I\u2019m not alone. We all use partially templated emails to keep things speedy without sacrificing that personal touch.<\/span><\/p>\n

Here\u2019s the deal: I have a go-to section about me, my brand, and what we\u2019re all about that fits into any email.<\/span><\/p>\n

The rest?<\/i><\/b><\/p>\n

I tailor it to fit the influencer I\u2019m contacting, ensuring it resonates with them and their audience.<\/span><\/p>\n

This is my icer-breaker, and it adds an unrivaled personal touch.<\/span><\/p>\n

Here\u2019s a quick peek at how I do it:<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/02\/Influencer-Outreach-email-template.png” alt=”Influencer Outreach email template” title_text=”Influencer Outreach email template” _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Fully templated emails come into play under a few conditions.<\/span><\/p>\n

When?<\/i><\/b><\/p>\n

Only if:<\/span><\/p>\n

\u2705 Your brand is a big name that influencers are jumping to collaborate with,<\/span><\/p>\n

\u2705 if your offer is super specific and non-negotiable,<\/span><\/p>\n

\u2705 or if you\u2019re already seeing great responses without customisation.<\/span><\/p>\n

Then, by all means, go for the whole template.<\/span><\/p>\n

But in my experience, a little personalisation goes a long way.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

6. Start with a great subject line<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

And finally, an epic influencer outreach email starts with an eye-catching subject line.<\/span><\/p>\n

Here\u2019s what I do.<\/span><\/p>\n

\u2699\ufe0f Add personal touches:<\/b><\/p>\n

I always personalise my subject lines with details like the recipient’s name. This technique has been proven to boost open rates.<\/span><\/p>\n

\u2699\ufe0f Opt for clarity:\u00a0<\/b><\/p>\n

Being straightforward and clear can often be more effective than attempting to be catchy. Aim to highlight the value of your offer as soon as possible.<\/span><\/p>\n

\u2699\ufe0f Keep it short:\u00a0<\/b><\/p>\n

I found that shorter subject lines resonate more, especially with users reading emails on mobile devices. Aim for a maximum of 9 words and 60 characters to keep your message concise.<\/span><\/p>\n

\u2699\ufe0f Use punctuation but sparingly:\u00a0<\/b><\/p>\n

Limit yourself to no more than 3 punctuation marks in a subject line. Excessive punctuation, particularly special characters, can give your email a spam-like appearance.<\/span><\/p>\n

\u2699\ufe0f Avoid caps<\/b><\/p>\n

Caps only make it sound like you\u2019re shouting. Don\u2019t be that person. You don\u2019t want to come across as desperate or rude.<\/span><\/p>\n

\u2699\ufe0f Use questions<\/b><\/p>\n

Open-ended questions are more direct and piques their curiosity. I\u2019ve found they often work best to increase my open rates.<\/span><\/p>\n

Here are some of my best subject lines:<\/span><\/p>\n

\ud83d\udca1\u00a0<\/span>Paid collab<\/em><\/strong><\/p>\n

\ud83d\udca1\u00a0<\/span>\u201cName\u201d, join our exclusive launch event<\/em><\/strong><\/p>\n

\ud83d\udca1<\/span>\u00a0Brand Name <> Creator Name<\/strong><\/em><\/p>\n

And here\u2019s a bonus pro tip. \ud83d\udc47<\/span><\/p>\n

Use AI-powered email software like <\/span>Instantly<\/span><\/a>.\u00a0<\/span><\/p>\n

With Instantly, you can run A\/B tests. The cherry on top? The AI will automatically use the winning subject line on the rest of your mailing list.<\/span><\/p>\n

[\/et_pb_text][et_pb_text module_id=”03″ _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

How to find an influencer\u2019s email?<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

As I mentioned earlier, email is king for influencer outreach.<\/span><\/p>\n

But the million-dollar question is, <\/span>how do you find a creator\u2019s email address<\/b>?<\/span><\/p>\n

You\u2019ll often find it right in their social media bios.<\/span><\/p>\n

Instagram influencers might have a handy \u201c<\/span>email<\/span><\/i>\u201d button in the app or include their contact in the bio.<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/08\/3.png” alt=”The instagram profile of a Vale Genta with an arrow pointing to it.” title_text=”The instagram profile of a Vale Genta with an arrow pointing to it.” _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

\ud83d\udca1<\/span>My pro tip<\/b>: Check out my handy guide on <\/span>9 easy steps to find someone\u2019s Instagram email<\/span><\/a>.<\/span><\/p>\n

TikTok creators usually put theirs in the bio, too.<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/10\/Pillar-article-5.png” alt=”A phone with a pink arrow pointing to a TikTok bio.” title_text=”A phone with a pink arrow pointing to a TikTok bio.” _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

\ud83d\udca1<\/span>My pro tip<\/b>: I wrote an epic guide on <\/span>5 easy steps to find someone\u2019s TikTok email<\/span><\/a>.<\/span><\/p>\n

And YouTube channels list emails under the \u201c<\/span>About<\/span><\/i>\u201d section.<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/02\/Influencer-Outreach-Finding-emails-on-youTube.png” alt=”Influencer Outreach – Finding emails on youTube” title_text=”Influencer Outreach – Finding emails on youTube” _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

However, manually searching each profile and jotting down emails is not exactly what I\u2019d call time-efficient. \ud83e\udd72<\/span><\/p>\n

I\u2019ve found tools like <\/span>Click Analytic<\/span><\/a> to be game-changers for scaling this process.<\/span><\/p>\n

Yes, I\u2019m 100% biased, but the truth is the truth.<\/span><\/p>\n

Platforms like Click Analytic streamline the hunt for influencer emails, whether you\u2019re starting a new search based on specific criteria, importing a list to bulk search emails, or looking up a particular @handle.<\/span><\/p>\n

In fact, Click Analytic can unlock an email in 2 seconds!<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/10\/Pillar-article-12.png” alt=”A list of emails of TikTok influencers on Click Analytic.” title_text=”A list of emails of TikTok influencers on Click Analytic.” _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

What makes Click Analytic stand out is its efficiency and that it doesn\u2019t just stop at finding emails.<\/span><\/p>\n

It\u2019s a comprehensive <\/span>influencer marketing platform<\/span><\/a> that aids in discovering relevant creators, analysing their profiles, and tracking campaign success.<\/span><\/p>\n

And the cherry on top?<\/i><\/b><\/p>\n

\ud83d\udc49You can <\/span>give it a whirl for free<\/span><\/a>.<\/span><\/p>\n

Excellent!<\/span><\/p>\n

Now that we\u2019ve covered how to do influencer outreach like a pro let me share some free influencer outreach email templates.<\/span><\/p>\n

[\/et_pb_text][et_pb_text module_id=”04″ _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

4 Free influencer outreach email templates<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Ready to send your first influencer outreach email?<\/span><\/p>\n

Excellent. Grab these 4 free email templates.<\/span><\/p>\n

Customise them to fit your brand and goals. \ud83d\udc47<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

1. Sending products (seeding campaigns)<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Here\u2019s my first email template.<\/span><\/p>\n

Use this email template If you want to send a creator some of your products.<\/span><\/p>\n

[\/et_pb_text][et_pb_toggle title=”Subject: Hi %91name%93, looking for a %91Brand Name%93 partnership opportunity?” _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Hi X,<\/span><\/p>\n

Hope you are doing great!\u00a0<\/span><\/p>\n

I work as a \u201cPosition\u201d at \u201cBrand\u201d, and I absolutely love your content. <\/span>I feel that it would perfectly match our brand aesthetic.<\/span><\/p>\n

Let me tell you a bit more about \u201cBrand Name.\u201d\u00a0 <\/span>It is a skincare line specifically formulated to treat the depleting and damaging effects of stress on the skin using ingredients from \u201cCountry\u201d. <\/span>We would love to send you a customised box of our most successful products to introduce you to the brand.\u00a0<\/span><\/p>\n

Would you be interested in joining our PR list?<\/span><\/p>\n

To opt-in and receive a set of products, simply fill out this form.<\/span><\/p>\n

Once you receive and test the products, we would love it if you decide to share the products (review or any content) with your audience and\/or let us know of any feedback.\u00a0<\/span>We will have more seeding gifts monthly and also opportunities for paid partnerships.<\/span><\/p>\n

Please let me know if you have any questions!<\/span><\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n

Name\/position<\/strong><\/p>\n

Company website + logo + phone number<\/strong><\/p>\n

[\/et_pb_toggle][et_pb_text _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

2. Affiliate programs<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

You can use this influencer email template If you want to invite them to your affiliate program.<\/span><\/p>\n

[\/et_pb_text][et_pb_toggle title=”Subject: %91Name%93, you\u2019re invited!” _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Hi X,<\/span><\/p>\n

I work as a content manager at BRAND, and I absolutely love your content! <\/span>I feel that our brand could perfectly speak to your audience.<\/span><\/p>\n

We currently have +200 creators in our affiliate program, getting an average of $500 per month from our beauty products via our Amazon page.<\/span><\/p>\n

I believe that you could be a great fit to join our program.\u00a0<\/span><\/p>\n

<\/span><\/p>\n

Benefits include:\u00a0<\/span><\/p>\n

– 20% commission on each sale through your unique referral link,<\/span><\/p>\n

– Invited to exclusive events with our community of partners,<\/span><\/p>\n

– Unique discount codes for your audience,<\/span><\/p>\n

– Early access to new products.<\/span><\/p>\n

<\/span><\/p>\n

Interested?\u00a0<\/span><\/p>\n

To opt-in, you can apply to our affiliate program here.<\/span><\/p>\n

Please let me know if you have any questions!<\/span><\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n

Name\/position<\/strong><\/p>\n

Company website + logo + phone number<\/strong><\/p>\n

[\/et_pb_toggle][et_pb_text _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

3. Paid collaborations<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

What if you want to do a paid collab? Then, this outreach email is your template.<\/span><\/p>\n

[\/et_pb_text][et_pb_toggle title=”Subject: %91First name%93 & %91Brand name%93″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Congratulations, [Name]! \ud83c\udf89\u00a0<\/span><\/p>\n

I noticed that you are among the fastest-growing \u201cbeauty\u201d creators in NYC.<\/span><\/p>\n

I feel that your audience could engage quite well with our product. <\/span>\u201cBrand Name\u201d has immediate paid collab needs in \u201cMonth\u201d. <\/span>To give you more details about our brand, we are a skincare brand focusing on the damaging effects of stress on the skin using ingredients from \u201cCountry.\u201d<\/span><\/p>\n

We are looking to partner with a content creator like yourself to create ongoing content for our Instagram & TikTok social media pages.<\/span><\/p>\n

<\/span><\/p>\n

Could you please share your pricing for a piece of content (Reels format)?\u00a0<\/span><\/p>\n

Or, please feel free to send us your media kit.<\/span><\/p>\n

Looking forward to potentially working together!<\/span><\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n

Kind regards,<\/span><\/p>\n

Name\/position<\/strong><\/p>\n

Company website + logo + phone number<\/strong><\/p>\n

[\/et_pb_toggle][et_pb_text _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

4. Event invites<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

And my final influencer outreach email is this event invite template.<\/span><\/p>\n

[\/et_pb_text][et_pb_toggle title=”Subject: Invitation to \u201cEVENT\u201d by \u201cBrand\u201d” _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Hi X,<\/span><\/p>\n

I work as a content manager at \u201cBRAND\u201d, and I would like to personally invite you to our latest event in London for the launch of our product X. <\/span>The event will take place at \u201cLOCATION\u201d with 300 guests, including X, Y and Z. etc.<\/span><\/p>\n

<\/span><\/p>\n

We\u2019d be honoured to have you join us for this special event.\u00a0<\/span><\/p>\n

If you are available – simply reply yes.\u00a0<\/span><\/p>\n

I would be happy to schedule a quick call with you and share more information.<\/span><\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n

Kind regards,<\/span><\/p>\n

Name\/position<\/strong><\/p>\n

Company website + logo + phone number<\/strong><\/p>\n

[\/et_pb_toggle][et_pb_text module_id=”05″ _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

How to follow up on influencer outreach<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

In my experience, nearly every marketer admitted to following up with creators at least once or twice.<\/span><\/p>\n

It might feel a bit pushy, but remember, influencers are juggling a lot. They get around 50 to 100 emails daily!\u00a0<\/span><\/p>\n

And yes, your well-crafted email could easily get lost in the shuffle.<\/span><\/p>\n

Just like in sales, you must always follow up.<\/span><\/p>\n

Influencers are keen on collaborations that resonate with their audience, so a gentle reminder can be just the thing they need. Here\u2019s what you need to know.<\/span><\/p>\n

Let me show you how to follow up on influencer outreach. \ud83d\udc47<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

How often should you follow up?<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

\ud83d\udc49 One to two follow-ups are standard.<\/span><\/p>\n

But honestly, you can go beyond that without being a nuisance if you <\/span>keep it courteous<\/b> and considerate.<\/span><\/p>\n

\u26a0\ufe0f Timing your follow-ups is crucial.<\/span><\/p>\n

If the initial attempts don\u2019t get a response, try spacing them out\u2014think 3 days, then 1 week, and maybe 15 days after your first couple of tries.<\/span><\/p>\n

It\u2019s all about finding the right moment without overwhelming their inbox.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

How to write a follow-up email<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

What\u2019s the secret sauce for follow-up messages?<\/span><\/p>\n

\ud83d\udc49 <\/span>Keep it short and personalise it<\/b>.<\/span><\/p>\n

Make it clear you\u2019re not just sending out a mass email. And don\u2019t waste their time.<\/span><\/p>\n

So, keep it short and sweet.<\/span><\/p>\n

How do you do this?<\/i><\/b><\/p>\n

You reference their recent work or mention something specific that shows you\u2019re paying attention.<\/span><\/p>\n

For instance, here\u2019s how I might reach out:<\/span><\/p>\n

[\/et_pb_text][et_pb_toggle title=”My first follow-up email” _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Hey [Name],<\/span><\/p>\n

Just me again, hoping you\u2019re doing awesome.\u00a0<\/span><\/p>\n

I saw your latest post on [specific topic]\u2014incredible stuff!<\/span><\/p>\n

We\u2019re gearing up for our campaign next month, and I\u2019d love to see if we could collaborate.<\/span><\/p>\n

Did you get a chance to check out our app or the info pack I sent over?<\/span><\/p>\n

Here\u2019s the code again ([code]) to unlock everything. Can\u2019t wait to hear your thoughts!<\/span><\/p>\n

Cheers, [Your Name]<\/span><\/p>\n

[\/et_pb_toggle][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

And if it\u2019s time for a second or third nudge, keeping it simple and straight to the point works wonders.\u00a0<\/span><\/p>\n

Add some FOMO <\/span>(fear of missing out)<\/span><\/i> by mentioning a deadline. This creates urgency and prompts them to reply faster.<\/span><\/p>\n

[\/et_pb_text][et_pb_toggle title=”My next follow-up email” _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Hey [Name],<\/span><\/p>\n

Quick reminder: we\u2019re finalising our campaign list in 5 days. I wanted to circle back before it\u2019s too late.<\/span><\/p>\n

Excellent either way; just let me know \ud83d\ude0a<\/span><\/p>\n

Best, [Your Name]<\/span><\/p>\n

[\/et_pb_toggle][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

As you get to the tail end of your follow-up efforts, make it easy for them to skim through.<\/span><\/p>\n

You could even try a different CTA, like a link or an open-ended question.<\/span><\/p>\n

[\/et_pb_text][et_pb_toggle title=”My final follow-up email” _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Hey [Name],<\/span><\/p>\n

Hoping this message finds you well!<\/span><\/p>\n

Just touching base one last time about our upcoming campaign.<\/span><\/p>\n

If you haven\u2019t had a chance to review our app, no worries at all. I\u2019d love your feedback or a quick note on your interest level. And if you need more time, that\u2019s cool too.<\/span><\/p>\n

Looking forward to any thoughts you have!<\/span><\/p>\n

Best, [Your Name]<\/span><\/p>\n

[\/et_pb_toggle][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

\ud83d\udc49 Remember, the goal is to be respectful and understanding, not pushy.<\/span><\/p>\n

Keeping your tone friendly and open makes follow-ups feel less like a chore and more like an opportunity.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

3 Tips to improve your influencer outreach<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Now you know how to find an influencer\u2019s email and write an epic outreach message.<\/span><\/p>\n

But there\u2019s still more to learn! \ud83d\ude01<\/span><\/p>\n

Here are my 3 secret tips to improve your influencer outreach success rate.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

1. Pre-vet your influencers<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ min_height=”177px” custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Before diving into outreach, it\u2019s crucial to pre-vet influencers.\u00a0<\/span><\/p>\n

Why?<\/i><\/b><\/p>\n

Pre-vetting ensures you\u2019re only connecting with those who truly align with your brand, saving you time and increasing the likelihood of a positive response.\u00a0<\/span><\/p>\n

Here\u2019s what I look for:<\/span><\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/02\/A-Brief-Overview-Of-Kendall-Jenners-Stats.png” alt=”A Brief Overview Of Kendall Jenner’s Stats” title_text=”A Brief Overview Of Kendall Jenner’s Stats” _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ min_height=”177px” custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

\ud83d\udcca Influencer size:<\/b> This is all about matching your budget and campaign needs. Bigger influencers mean bigger budgets. But sometimes, smaller, more niche influencers offer better engagement for less money.<\/span><\/p>\n

\ud83d\udcca Niche and audience:<\/b> It\u2019s essential that the influencer operates within your industry and their audience mirrors your target market. This includes factors like location, age, and interests.<\/span><\/p>\n

\ud83d\udcca Performance metrics:<\/b> I set benchmarks for engagement rates, authentic followers, and growth trends to identify the most promising collaborators.<\/span><\/p>\n

\ud83d\udcca Content and style:<\/b> The influencer\u2019s content should naturally resonate with my brand\u2019s tone. No matter how influential the person is, a mismatch here can do more harm than good.<\/span><\/p>\n

Tools like <\/span>Click Analytic<\/span><\/a> are a godsend for quickly gathering this information.\u00a0<\/span><\/p>\n

But even without such tools, taking a few minutes to review an influencer\u2019s profile can make a world of difference in crafting effective outreach messages.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

2. Choose your hook and bait<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ min_height=”177px” custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Before hitting send on any outreach emails, it\u2019s essential to have a crystal-clear understanding of what I\u2019m bringing to the table.\u00a0<\/span><\/p>\n

Even when I use a soft call-to-action, I need to be prepared to spring into action if a creator shows interest.\u00a0<\/span><\/p>\n

Here\u2019s how I break down my offer:<\/span><\/p>\n

\ud83c\udfaf Deliverables:<\/b> I get specific. For instance, I might be looking for 1 Instagram Reel, 2 Stories, and a few posts. This clarity helps set expectations right from the start.<\/span><\/p>\n

\ud83c\udfaf Timelines:<\/b> I outline how often I\u2019d like content to be shared for ongoing partnerships. This could mean a set number of monthly posts or videos, ensuring we\u2019re both on the same page.<\/span><\/p>\n

\ud83c\udfaf Budget:<\/b> Knowing how much I can allocate to each collaboration allows me to negotiate effectively and manage my marketing spending wisely.<\/span><\/p>\n

\ud83c\udfaf ROI expectations:<\/b> I always have a goal in mind for what I want the collaboration to achieve, whether it\u2019s boosting brand awareness, driving sales, or increasing social engagement.<\/span><\/p>\n

Flexibility is critical, though.\u00a0<\/span><\/p>\n

I\u2019m always ready to adjust my approach if an influencer has a great idea that could resonate even more with their audience.\u00a0<\/span><\/p>\n

However, understanding my limits in terms of budget, timeline, and desired outcomes ensures I start negotiations from a position of strength.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

3. Design an outreach funnel<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ min_height=”177px” custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Once a creator agrees to collaborate, it\u2019s crucial to have a smooth transition process in place.\u00a0<\/span><\/p>\n

This is where knowing the ins and outs of our communication and workflow becomes vital.\u00a0<\/span><\/p>\n

Here\u2019s what I focus on:<\/span><\/p>\n

\ud83c\udfaf Influencer contract:<\/b> What terms will our agreement include? Having these details ironed out beforehand is essential to ensure both parties are clear on the expectations.<\/span><\/p>\n

\ud83c\udfaf Point of contact:<\/b> Who can the influencer contact if they have questions or need clarification on the brief? Assigning a specific team member as their go-to contact person streamlines communication.<\/span><\/p>\n

\ud83c\udfaf Deliverable submission:<\/b> How and where will the influencer submit their content? Whether via email, a shared drive, or a content management system, a transparent process makes collaborations smoother.<\/span><\/p>\n

Setting up these steps for onboarding creators and assigning roles within my team ensures we\u2019re all ready to spring into action as soon as we get a \u201c<\/span>yes.<\/span><\/i>\u201d\u00a0<\/span><\/p>\n

While we might not get everything perfect from the start, having a basic framework allows us to adapt and refine our approach as our influencer marketing efforts grow and evolve.\u00a0<\/span><\/p>\n

Starting with a structured plan in place definitely makes the journey smoother and more efficient.<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/12\/1-1.png” alt=”A man in a lab coat is holding a clipboard with social media icons.” title_text=”A man in a lab coat is holding a clipboard with social media icons.” force_fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” module_alignment=”center” height=”300px” max_height=”600px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text module_id=”08″ _builder_version=”4.22.1″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Conclusion<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

And there you have it: my secret to epic influencer outreach that succeeds.\u00a0<\/span><\/p>\n

What\u2019s next?\u00a0<\/span><\/p>\n

Grab this <\/span>free trial of our influencer marketing platform<\/span><\/a>. Use it to find influencers and improve your influencer outreach campaigns. Quick and easy.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

FAQs about influencer outreach<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||19px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Still here? Got some burning questions about influencer outreach? <\/strong><\/span><\/p>\n

Check out these answers. <\/span><\/p>\n

\ud83d\udc47
<\/span><\/p>\n

<\/span><\/p>\n

[\/et_pb_text][et_pb_accordion _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_accordion_item title=”How often should I follow up with an influencer if I don\u2019t get a response?” open=”on” _builder_version=”4.23.4″ _module_preset=”default” body_font_size=”16px” global_colors_info=”{}” toggle_level=”h3″ toggle_font=”Montserrat|800|||||||” closed_toggle_font=”Montserrat|900|||||||” theme_builder_area=”post_content”]<\/p>\n

Follow up 1-2 times, spacing your emails a week or two apart. Persistence is crucial, but respect their space.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”What\u2019s the best way to find an influencer\u2019s contact information?” _builder_version=”4.23.4″ _module_preset=”default” body_font_size=”16px” global_colors_info=”{}” toggle_level=”h3″ toggle_font=”Montserrat|800|||||||” closed_toggle_font=”Montserrat|900|||||||” theme_builder_area=”post_content” open=”off”]<\/p>\n

Check their social media bios for email details or use influencer marketing platforms like Click Analytic for a more streamlined search.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Should I offer payment or product exchange to influencers?” _builder_version=”4.23.4″ _module_preset=”default” body_font_size=”16px” global_colors_info=”{}” toggle_level=”h3″ toggle_font=”Montserrat|800|||||||” closed_toggle_font=”Montserrat|900|||||||” theme_builder_area=”post_content” open=”off”]<\/p>\n

It depends on your campaign goals, budget, and the influencer\u2019s preference and reach. Be clear about what you can offer from the start.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”How can I ensure my influencer outreach is successful?” _builder_version=”4.23.4″ _module_preset=”default” body_font_size=”16px” global_colors_info=”{}” toggle_level=”h3″ toggle_font=”Montserrat|800|||||||” closed_toggle_font=”Montserrat|900|||||||” theme_builder_area=”post_content” open=”off”]<\/p>\n

Personalise your outreach messages, clearly articulate your offer, and ensure the influencer aligns with your brand\u2019s values and audience.<\/span><\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=”1_5″ module_class=”rightsideblog” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text module_class=”linkedinsidebar” _builder_version=”4.21.0″ _module_preset=”default” text_font=”Work Sans|500|||||||” text_text_color=”#FFFFFF” background_color=”#000c2b” text_orientation=”center” custom_padding=”15px|10px|15px|10px|true|true” border_radii=”on|7px|7px|7px|7px” global_colors_info=”{}” theme_builder_area=”post_content”]Join our 3K Followers<\/b><\/p>\n

\",ON LINKEDIN<\/span><\/a><\/div>\n

[\/et_pb_text][et_pb_code module_class=”adrightblog” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000c2b” custom_margin=”10px||||false|false” custom_padding=”30px|10px|30px|10px|true|true” border_radii=”on|7px|7px|7px|7px” global_colors_info=”{}” theme_builder_area=”post_content”]\",ALL IN ONE APP<\/pee>\",FIND INFLUENCERS<\/pee>\",ANALYZE DATA<\/pee>\",TRACK RESULTS<\/pee><\/p>\n

Try for FREE<\/a><\/div>\n

[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”80px||80px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat|900|||||||” header_text_align=”center” header_text_color=”#1c1c1c” header_font_size=”62px” header_font_size_tablet=”62px” header_font_size_phone=”48px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Influencer Marketing Articles<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat|900|||||||” header_text_align=”center” header_text_color=”#1c1c1c” header_font_size=”62px” header_2_font=”Montserrat|200|||||||” header_2_text_align=”center” header_2_text_color=”#000000″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Actionable tips to get more success with influencer marketing campaigns<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”6″ show_more=”on” show_author=”off” show_date=”off” show_categories=”off” show_pagination=”off” module_class=”postsnewblog” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”80px||80px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.21.0″ _module_preset=”default” width=”65%” width_tablet=”65%” width_phone=”90%” width_last_edited=”on|phone” max_width=”2560px” custom_padding=”|100px||100px|false|true” custom_padding_tablet=”|100px||100px|false|true” custom_padding_phone=”|40px||40px|false|true” custom_css_main_element=”box-shadow: 0px 1px 20px 10px #00000005;||” border_width_all=”3px” border_color_all=”#ff0066″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/clickanalytics.png” title_text=”clickanalytics” align=”center” module_class=”logofooterblog” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat|900|||||||” header_text_align=”center” header_text_color=”#1c1c1c” header_font_size=”46px” header_font_size_tablet=”46px” header_font_size_phone=”38px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Try our Influencer Marketing Platform for free<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat|900|||||||” header_text_align=”center” header_text_color=”#1c1c1c” header_font_size=”62px” header_2_font=”Montserrat||||||||” header_2_text_align=”center” header_2_text_color=”#1c1c1c” header_2_line_height=”1.2em” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Enjoy free searches & analyses
\ncreate your first list<\/h2>\n

[\/et_pb_text][et_pb_button button_text=”Try Click Analytic for free” button_alignment=”center” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#ff0066″ button_border_width=”0px” button_font=”Montserrat|600|||||||” custom_padding=”15px|50px|15px|50px|true|true” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”rgba(255,0,102,0.8)” button_bg_enable_color__hover=”on” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Ma\u00eetrisez l'approche des influenceurs gr\u00e2ce \u00e0 mon guide complet, qui propose des conseils pratiques, des mod\u00e8les d'e-mails gratuits et des strat\u00e9gies pour entrer en contact avec les cr\u00e9ateurs.<\/p>","protected":false},"author":20,"featured_media":31971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[6],"tags":[27],"class_list":["post-31883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing-tips","tag-newdesign2023"],"_links":{"self":[{"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/posts\/31883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/comments?post=31883"}],"version-history":[{"count":0,"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/posts\/31883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/media\/31971"}],"wp:attachment":[{"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/media?parent=31883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/categories?post=31883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/fr\/wp-json\/wp\/v2\/tags?post=31883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}