{"id":31237,"date":"2024-02-14T10:35:33","date_gmt":"2024-02-14T10:35:33","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=31237&track=blogpost"},"modified":"2024-02-15T12:54:34","modified_gmt":"2024-02-15T12:54:34","slug":"limpact-de-taylor-swifts-sur-la-nfl-une-infographie","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/fr\/taylor-swifts-impact-on-the-nfl-an-infographic\/","title":{"rendered":"L'impact de Taylor Swift sur la NFL (Une infographie)"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”headernewpost” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000c2b” min_height=”400px” custom_padding=”100px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.22.1″ _module_preset=”default” max_width=”800px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_post_title comments=”off” featured_image=”off” module_class=”paulimage” _builder_version=”4.23.1″ _module_preset=”default” title_font=”Montserrat|900|||||||” title_text_color=”#FFFFFF” title_font_size=”45px” title_line_height=”1.1em” meta_font=”Work Sans|600||on|||||” meta_text_color=”#FFFFFF” meta_font_size=”12px” meta_line_height=”1.3em” text_orientation=”center” title_font_size_tablet=”45px” title_font_size_phone=”35px” title_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#fafbfc” module_alignment=”center” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ module_class=”blogsection stickybigscreen” _builder_version=”4.21.0″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ module_class=”leftsidebarblog” _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|10px|20px|10px|true|true” border_width_all=”1px” border_color_all=”#f9f9f9″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font_size=”28px” header_3_font=”Work Sans|800|||||||” header_3_text_color=”#ff0066″ header_3_font_size=”28px” header_3_line_height=”1.4em” custom_margin=”||30px||false|false” header_3_font_size_tablet=”28px” header_3_font_size_phone=”26px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Contents<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]5 Big wins for the NFL, thanks to Swift<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]What can we learn from this?<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Final thoughts<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”20px|10px|20px|10px|true|true” custom_css_main_element=”box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.22.1″ _module_preset=”19e5ccd9-b3a1-4833-9d79-ec78d64566f9″ custom_margin=”||25px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

So, the Super Bowl isn’t just about football anymore.\u00a0<\/span><\/p>\n

This time around, Taylor Swift shook things up big time. \ud83c\udfc8<\/span><\/p>\n

She turned the whole event into something way bigger than anyone expected.<\/span><\/p>\n

Yes, this year’s Super Bowl was the most watched<\/strong> Super Bowl in history!
<\/span><\/p>\n

Is it all because of the Swift effect?<\/span><\/p>\n

Join us at <\/span>Click Analytic<\/span><\/a> as we look at how Taylor Swift impacted the NFL.<\/span><\/p>\n

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5 Big wins for the NFL, thanks to Swift<\/h2>\n

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Here are 5 ways Taylor and the Swifties impacted the NFL. \ud83d\udc47<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/02\/Taylor-Swift-and-her-impact-on-the-NFL-An-Infographic.png” alt=”Taylor Swift and her impact on the NFL – An Infographic” title_text=”Taylor Swift and her impact on the NFL – An Infographic” _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

1: More brand value<\/h3>\n

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Guess what?\u00a0<\/span><\/p>\n

Taylor Swift boosted the NFL and the Kansas City Chiefs’ brand value by <\/span>a whopping $331.5 million<\/b> this season.\u00a0<\/span><\/p>\n

Yep, you heard that right. \ud83e\udd2f<\/span><\/p>\n

How did she do this?<\/span><\/p>\n

We used our <\/span>influencer vetting platform<\/span><\/a> to analyse Swift\u2019s social media presence.<\/span><\/p>\n

\ud83d\udc49 Taylor has over <\/span>280M followers<\/b>, and her audience is <\/span>growing at almost 4%<\/b> monthly! That\u2019s 11M new followers<\/strong> every month.
<\/span><\/p>\n

\ud83d\udc49 She gets over <\/span>51M average Reels views<\/b>!<\/span><\/p>\n

\ud83d\udc49 <\/span>60%<\/b> of her audience are women.<\/span><\/p>\n

It shows just how much star power she’s got and how a big name can really lift up the whole sport’s vibe.<\/span><\/p>\n

<\/span><\/p>\n

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2: More women tuning in<\/h3>\n

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For the first time since 2000, <\/span>more women<\/b> are watching the NFL.\u00a0<\/span><\/p>\n

It’s like Taylor Swift sprinkled some of her magic, and now the NFL is hitting the right notes with a broader crowd, making the game everyone’s game.<\/span><\/p>\n

And marketing companies are taking note.<\/span><\/p>\n

As a result, Super Bowl LVIII featured various health and beauty products advertising for the first time, with each 30-second ad costing a reported $7 million<\/strong>! <\/span><\/p>\n

Among the new brands joining Super Bowl advertising were E.l.f., Nyx Professional, and CeraVe. Dove even aired its first Super Bowl ad in almost two decades.<\/span><\/p>\n

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