

{"id":56862,"date":"2026-01-13T17:40:51","date_gmt":"2026-01-13T17:40:51","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=56862"},"modified":"2026-01-14T12:43:50","modified_gmt":"2026-01-14T12:43:50","slug":"why-adidas-chose-molly-mae-and-why-it-worked","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/es\/why-adidas-chose-molly-mae-and-why-it-worked\/","title":{"rendered":"Por qu\u00e9 Adidas eligi\u00f3 a Molly-Mae (y por qu\u00e9 esta asociaci\u00f3n parece tan obvia)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Adidas x Molly-Mae did not feel like a launch. It felt obvious.<\/span><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/DTYZ53hiA4s\/?img_index=1\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">When the partnership was announced<\/span><\/a><span style=\"font-weight: 400;\">, there was no confusion and no backlash. Just a quiet reaction from the market that said: this makes sense.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That reaction is rare in influencer marketing \ud83d\udd25<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2026And it is exactly why this collaboration matters.<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DTa3OBojSwJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DTa3OBojSwJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Molly-Mae (@mollymae)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">In this short article, we\u2019ll break down:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 Why Adidas shifted toward a more stable, trust-led partnership strategy<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 How Molly-Mae\u2019s long-term, organic relationship with Adidas made this deal inevitable<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 What the real performance and audience data shows using Click Analytic<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 Why organic influencer partnerships consistently outperform forced ones<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 And how brands can replicate this approach to build stronger, long-term creator programs<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not because the partnership is big.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">But because it was built on behaviour that already existed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For marketers, Adidas x Molly-Mae is a clear example of how organic influence, audience trust, and data-backed alignment outperform forced partnerships every time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready? Let\u2019s uncover \ud83d\udc47<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Adidas Needed Stability, Not Another Loud Partnership<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Over the past few years, Adidas has experienced significant cultural swings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">High-profile collaborations brought attention, but also risk.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The end of the <\/span><a href=\"https:\/\/www.nytimes.com\/2023\/10\/27\/business\/kanye-west-adidas-yeezy.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Kanye West partnership<\/span><\/a><span style=\"font-weight: 400;\"> showed how quickly cultural relevance can turn into a business liability when a brand is overly tied to one figure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That moment changed the rules.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adidas did not need another polarising personality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It needed stability. Credibility. Trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Someone who felt grounded. Someone audiences already believed in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That context explains the environment. But it is not the story.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The story is Molly-Mae \ud83d\udc47<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Molly-Mae Was Already Wearing Adidas Before the Deal<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Long before the official announcement, Molly-Mae was already wearing Adidas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not as a campaign.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Not as a launch.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Just as part of her life.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And more importantly\u2026 It was visible all across her social media channels.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-56863\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Wordpress-blog-design-1024-x-1024-px-1024-x-608-px-4.png\" alt=\"Adidas x Molly-Mae. Four women pose in casual streetwear outfits, each sporting Adidas track pants and sneakers, seated outdoors in various urban settings.\" width=\"1024\" height=\"608\" title=\"\" srcset=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Wordpress-blog-design-1024-x-1024-px-1024-x-608-px-4.png 1024w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Wordpress-blog-design-1024-x-1024-px-1024-x-608-px-4-980x582.png 980w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Wordpress-blog-design-1024-x-1024-px-1024-x-608-px-4-480x285.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Her followers saw Adidas on her Instagram posts, on Stories, in everyday outfits. No explanation needed. No caption trying to sell anything.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This matters more than most brands realise \ud83d\udc47<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1Audiences do not suddenly accept brand associations on announcement day. They accept them through repetition. Through familiarity. Through habit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By the time Adidas formalised the partnership, Molly-Mae\u2019s audience had already made the connection themselves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is why this collaboration did not feel like a pivot.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">It felt like a natural next step.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>From Organic Affinity to a \u00a320M Business Move<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Molly-Mae\u2019s rise didn\u2019t happen overnight.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before becoming one of the most influential lifestyle figures in the UK, she built her audience by being consistent, accessible, and commercially smart. What started as content creation quickly turned into brand building.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She is not just an influencer who promotes products.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">She is a founder, an operator, and a businesswoman.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over the years, Molly-Mae has launched and scaled her own ventures, most notably <\/span><a href=\"https:\/\/maebe.co.uk\/?srsltid=AfmBOop6w8edLXt7wx0psIBuK56zP0nYUQgcIn5YWyvelqOdA1NETK2b\" target=\"_blank\" rel=\"noopener\"><b>Maebe<\/b><\/a><span style=\"font-weight: 400;\">, her fashion brand, while maintaining long-term relationships with selected partners rather than jumping from deal to deal. That approach matters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It signals discipline.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By the time Adidas formalised the footwear collaboration, Molly-Mae was already seen by her audience as someone who:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Makes intentional brand choices<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Repeats partnerships she genuinely believes in<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Builds businesses, not just campaigns<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/metro.co.uk\/2026\/01\/12\/molly-mae-hagues-net-worth-soars-20-000-000-signing-major-adidas-deal-26241778\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Media reports estimating her net worth at around <\/span><b>\u00a320 million<\/b><\/a><span style=\"font-weight: 400;\"> after the Adidas deal are not just a reflection of fame. They reflect her ability to turn trust into long-term commercial value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Adidas, this was not a bet on a trend.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">It was a partnership with someone who understands brand equity from both sides of the table.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is what turns an organic affinity into a serious business move.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Adidas x Molly-Mae Performance Metrics<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Utilizando <\/span><a href=\"http:\/\/www.clickanalytic.com\/es\/\"><span style=\"font-weight: 400;\">Click Analytic<\/span><\/a><span style=\"font-weight: 400;\">, we can look beyond headlines and assess what actually happened once the collaboration went live.<\/span><\/p>\n<h3><b>Campaign performance highlights<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u25b6\ufe0f4.8 million views on Instagram<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc4dMore than 500,000 likes<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udcacOver 2,000 comments<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc40 441,000 views on TikTok<\/span><\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@mollymaehague\/video\/7594541883549060375\" data-video-id=\"7594541883549060375\">\n<section><a title=\"@mollymaehague\" href=\"https:\/\/www.tiktok.com\/@mollymaehague?refer=embed\" target=\"_blank\" rel=\"noopener\">@mollymaehague<\/a> ADI X MM\u2026what started as a dream years ago is now becoming reality. My own footwear collection with adidas, coming soon. (PINCH ME\ud83d\ude2d) <a title=\"fyp\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" target=\"_blank\" rel=\"noopener\">#fyp<\/a> <a title=\"adidas\" href=\"https:\/\/www.tiktok.com\/tag\/adidas?refer=embed\" target=\"_blank\" rel=\"noopener\">#adidas<\/a> <a title=\"\u266c original sound - Molly-Mae\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7594541901388565270?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c original sound &#8211; Molly-Mae<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">These numbers matter because they show attention, not just exposure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People did not scroll past this content.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">They engaged with it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But performance alone does not explain why this partnership works.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The deeper insight sits in the audience data \ud83d\udc47<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Audience Overlap Shows Why This Partnership Scales<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">One of the most common mistakes in influencer marketing is ignoring <\/span><a href=\"https:\/\/www.clickanalytic.com\/es\/analyse-influencer\/\"><span style=\"font-weight: 400;\">solapamiento de audiencias<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Click Analytic makes this visible instantly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this case:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2139\ufe0f\u00a0 Around 4 percent of Adidas UK\u2019s Instagram followers already follow Molly-Mae<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2139\ufe0f\u00a0 Only about 0.77 percent of Molly-Mae\u2019s audience follows Adidas<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-56865\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-13-a-16.45.05-1024x289.png\" alt=\"Bar chart showing follower overlap: Molly-Mae\u2019s @onlynase has 99.23% unique followers, @eidtasksuk\u2014known for its Adidas partnership\u2014has 96.77% unique followers, with both accounts sharing a small proportion of followers.\" width=\"1024\" height=\"289\" title=\"\" srcset=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-13-a-16.45.05-980x277.png 980w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-13-a-16.45.05-480x136.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This is a strong signal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It means Adidas is not paying to reach people who already know the brand.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">They are accessing new demand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is incremental growth.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Not recycled reach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From a demographic standpoint, the fit is clear. Molly-Mae\u2019s audience is young, female, and fashion-focused. Exactly where Adidas wants to strengthen relevance today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is what alignment looks like when it is measured, not assumed.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Why Organic Influencer Partnerships Always Perform Better<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Audiences are extremely good at spotting forced partnerships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most marketers have seen this play out:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 Creators promoting products they never use again<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 Celebrities switching brand categories overnight<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 Comment sections calling out the disconnect immediately<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These campaigns do not just underperform. They quietly damage trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well-known examples like the <\/span><a href=\"https:\/\/everything-pr.com\/the-fiasco-of-pepsis-kendall-jenner-ad-a-case-study-in-tone-deaf-pr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pepsi and Kendall Jenner campaign<\/span><\/a><span style=\"font-weight: 400;\"> or the influencer promotion around Fyre Festival still get referenced years later because the issue was not execution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It was credibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The partnership started with a contract, not behaviour.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adidas x Molly-Mae followed the opposite path \u2705<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Her community was already accustomed to seeing Adidas as part of her identity. She had worn the product consistently. She had collaborated with the brand before. The audience accepted the association long before it became official.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The campaign did not introduce something new.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">It confirmed something familiar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is the difference between selling and reinforcing belief.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>How Brands Can Replicate This Strategy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This approach is not limited to global celebrities. It is a repeatable process for any brand \ud83d\udc47<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Step 1\ufe0f\u20e3: Identify creators already mentioning or buying your product<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Before outreach, brands should ask a simple question.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Who is already talking about us?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con <\/span><a href=\"http:\/\/www.clickanalytic.com\/es\/\"><span style=\"font-weight: 400;\">Click Analytic<\/span><\/a><span style=\"font-weight: 400;\">, brands can identify creators who have organically mentioned their product across Instagram, TikTok, and YouTube. These mentions are not driven by payment. They are driven by genuine usage.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-56864\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Gif-maker-45-1024x576.gif\" alt=\"A dashboard displays Instagram influencer search results filtered by gender, audience, and engagement rate, showing a list of creators with details and profile images, including notable partnerships like Molly-Mae\u2019s collaboration with Adidas.\" width=\"1024\" height=\"576\" title=\"\" srcset=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Gif-maker-45-980x551.gif 980w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Gif-maker-45-480x270.gif 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udcf6 This is the strongest signal you can start from.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If a creator already chooses your product without being paid, alignment risk drops immediately.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Step 2\ufe0f\u20e3: Select the best fits using real performance data<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Not every organic mention deserves a partnership.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where data removes guesswork.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Utilizando <\/span><a href=\"http:\/\/www.clickanalytic.com\/es\/\"><span style=\"font-weight: 400;\">Click Analytic<\/span><\/a><span style=\"font-weight: 400;\">, brands can evaluate EVERYTHING!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49This is where Molly-Mae is a textbook example of doing it right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On paper, she\u2019s a big creator.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">But what really makes her a strong partner is not follower count.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">It\u2019s how her audience behaves \ud83d\udc47<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using Click Analytic, several signals stand out:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 First, <\/span><b>engagement quality<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Her content consistently drives high interaction, not just views. The Adidas collaboration generated <\/span><b>+5M views across platforms.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">That tells you people are not just seeing the content. They are stopping, watching, and reacting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She has +10M followers across Instagram and TikTok and she can reach a massive amount of people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-&gt; 13.7M views on average on IG Reels<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-&gt; 4.5M views on average on TikTok per content<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49Second, <\/span><b>engagement that holds at scale<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Across Instagram Reels and TikTok videos, her content regularly generates:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strong view-to-follower ratios<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High like volume relative to reach<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meaningful comment activity, not just emojis<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This matters because many large creators lose engagement as they grow. Molly-Mae hasn\u2019t. That\u2019s a key performance signal for brands looking for reliability, not spikes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49Third, <\/span><b>audience demographics that fit lifestyle brands<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Her audience skews:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Predominantly female<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strongly concentrated in younger age brackets<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Heavily lifestyle, fashion, and beauty oriented<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This aligns extremely well with Adidas\u2019 lifestyle and footwear positioning, especially for everyday wear rather than performance-only products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49Fourth, <\/span><b>platform consistency<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">One of the biggest risks in influencer marketing is creators who perform on one platform but underdeliver on others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Molly-Mae shows the opposite pattern.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-56866\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-13-a-16.57.11-1024x771.png\" alt=\"Dashboard showcasing influencer Molly-Mae\u2019s audience summary, including gender, age, language, location, and quality metrics with pie and bar charts\u2014ideal for tracking her Adidas partnership impact.\" width=\"1024\" height=\"771\" title=\"\" srcset=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-13-a-16.57.11-980x738.png 980w, https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2026\/01\/Capture-decran-2026-01-13-a-16.57.11-480x362.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Her Instagram and TikTok audiences are both highly engaged, which means Adidas is not relying on a single distribution channel. The partnership travels well across formats, from Reels to TikTok video to Stories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Put simply, Molly-Mae was not selected because she looks good in a campaign deck.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> She was selected because the data shows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consistent performance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strong audience-brand fit<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real growth opportunity<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That\u2019s what \u201cselecting the best fit using performance data\u201d actually looks like in practice.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Step 3\ufe0f\u20e3: Build long-term ambassador relationships<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The Molly-Mae partnership works because it is not a one-off.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Long-term collaborations build familiarity. They reduce creative friction. They compound trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over time, audiences stop questioning the partnership and start accepting it as part of the brand story.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is when creator marketing shifts from campaigns to brand building.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>What This Signals for Influencer Marketing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Adidas x Molly-Mae is not about replacing one face with another.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It reflects a broader shift in how influence works.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creators are no longer just distribution channels.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">They are cultural filters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brands that win will be the ones that:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Observe behaviour before signing contracts<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Validate alignment with data<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Prioritise consistency over hype<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This partnership is a clear example of that approach working at scale.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Final Takeaway for Marketers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Adidas did not create relevance with Molly-Mae \u274c<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u27a1\ufe0f They recognised it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u27a1\ufe0f They noticed behaviour that already existed.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u27a1\ufe0f They validated it with data.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u27a1\ufe0f Then they formalised it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is the future of influencer marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best partnerships do not feel like launches.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">They feel obvious.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And when they feel obvious, performance usually follows.<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Adidas x Molly-Mae is more than a collab. Discover how organic influence, audience fit, and real data turned this partnership into a marketing win.<\/p>","protected":false},"author":2,"featured_media":56877,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[6],"tags":[106],"class_list":["post-56862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing-tips","tag-newdesign2026"],"_links":{"self":[{"href":"https:\/\/www.clickanalytic.com\/es\/wp-json\/wp\/v2\/posts\/56862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickanalytic.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickanalytic.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/es\/wp-json\/wp\/v2\/comments?post=56862"}],"version-history":[{"count":0,"href":"https:\/\/www.clickanalytic.com\/es\/wp-json\/wp\/v2\/posts\/56862\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/es\/wp-json\/wp\/v2\/media\/56877"}],"wp:attachment":[{"href":"https:\/\/www.clickanalytic.com\/es\/wp-json\/wp\/v2\/media?parent=56862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/es\/wp-json\/wp\/v2\/categories?post=56862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/es\/wp-json\/wp\/v2\/tags?post=56862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}