{"id":3868,"date":"2022-03-22T22:56:34","date_gmt":"2022-03-22T22:56:34","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=3868"},"modified":"2023-10-04T11:30:00","modified_gmt":"2023-10-04T10:30:00","slug":"how-to-negotiate-with-influencers","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/es\/how-to-negotiate-with-influencers\/","title":{"rendered":"C\u00f3mo negociar con personas influyentes"},"content":{"rendered":"\n\n\n\n\n\n[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ width=”97.1%” custom_padding=”0px||0px|111px||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”86.6%” custom_margin=”|132px||13px||” custom_padding=”|0px||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.8.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”99.9%” custom_margin=”|72px||||” custom_padding=”|0px||||” global_colors_info=”{}” theme_builder_area=”post_content”]\n

Over half of brands identify influencer marketing as a successful ROI driven channel in the media space. In fact, 90% of brands have suggested that influencer marketing is better than any of their other marketing tactics, if not the best<\/strong>. It\u2019s the reason that more brands than ever are willing to spend their money on influencers. However, influencer marketing can be a tricky game if not properly planned.<\/p>\n

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61% of marketers agree it\u2019s challenging to find the best influencers for a campaign. \ud83e\udd2f<\/span><\/strong><\/p>\n<\/blockquote>\n

Influencer marketing comes with its own unique obstacles. Influencers know that they are in demand, meaning that you may have to deal with inflated rates, especially when an agent is involved. You may also run into issues finding the right influencer for your specific niche, or with the right amount of experience on their resume. All of these problems and more are possibly present when starting your brand\u2019s activities in influencer marketing. Understanding the basics for negotiating with influencers is essential if you want to generate the level of awareness that other brands have reached with this exciting marketing tool.<\/span><\/p>\n

1. Have a Detailed Brief<\/h2>\n

As with any first step in a marketing campaign, you\u2019ll need to set goals that you can measure your success by later on. \ud83c\udfaf<\/p>\n

This involves prepping your KPIs and objectives, identifying your key goals and deliverables, and detailing your product\u2019s key features, pricing, and benefits. An essential step in this process is creating a mood board to help the influencer (and yourself) visualize how content should look and feel. This will set the tone for your relationship with the influencer. The more that you can plan and prepare, the better.<\/p>\n

Click HERE<\/span><\/a><\/strong> to access our free creative brief template that we used on more than +200 campaigns on ClickAnalytic.com, across multiple industries. \u2728<\/p>\n

2. Ask the Influencer for Their Rates<\/h2>\n

Once you have imagined and discussed the exact content that you want, you can ask the influencer for the general rates that they would expect to be paid. Don\u2019t worry about bringing up usage rights yet; agents will be able to discuss this later. Determining this initial approach, and how much info to share, will depend on your brand’s overall name recognition, budget capabilities, timeline and content goals. \u2696\ufe0f<\/p>\n

3. Measure Their Performance<\/h2>\n

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Before you agree to a set price for their content, ask to see evidence of the performance of their previous work, like analytics screenshots \ud83d\udcc8. Stats can include:<\/p>\n