

{"id":1,"date":"2020-11-12T16:23:32","date_gmt":"2020-11-12T16:23:32","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=1"},"modified":"2023-10-04T14:08:26","modified_gmt":"2023-10-04T13:08:26","slug":"new-regulation-influencer-guidelines","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/es\/new-regulation-influencer-guidelines\/","title":{"rendered":"Nueva regulaci\u00f3n en el marketing de influencers y c\u00f3mo cumplir las directrices de la FTC"},"content":{"rendered":"<div class=\"wp-block-donmhico-insert-giphy-block insert-giphy-block-front-end-container alignwide\"><img decoding=\"async\" src=\"https:\/\/media3.giphy.com\/media\/l0MYwJIOZEbRbx4ha\/giphy.gif?cid=d5f69719ksulvobacee7w26egjhv6ouuvds278stavw6zhch&amp;rid=giphy.gif\" alt=\", de Click Analytic una plataforma de marketing de influencers\" title=\"\"><\/div>\n\n\n\n<p class=\"has-normal-font-size\">La industria del marketing de influencers es actualmente una zona gris, a menudo descrita como el salvaje oeste, con<strong> muchos influencers falsean sus cifras y su val\u00eda<\/strong>. Los profesionales del marketing buscan soluciones para resolver este problema, como recurrir a expertos como Click Analytic.<br>De hecho, en Click Analytic <strong>analizar y autenticar las estad\u00edsticas de los influenciadores y los datos demogr\u00e1ficos clave para certificar las asociaciones antes de lanzar las campa\u00f1as.<\/strong> Tambi\u00e9n regulamos el rendimiento de las historias y determinamos el mejor momento para publicar contenidos promocionados.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B9EslwHD7Tp\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B9EslwHD7Tp\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/B9EslwHD7Tp\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida por Kendall (@kendalljenner)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p class=\"has-normal-font-size\">Para hacer frente a la cambiante situaci\u00f3n de las personas influyentes, el sector se ha visto obligado a revisar las mejores pr\u00e1cticas. <strong>Ya hemos visto c\u00f3mo Instagram ha abordado los problemas de la publicidad no divulgada, reforzando la divulgaci\u00f3n con <\/strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.wix.com\/dashboard\/2b63d03c-5bfc-47c0-88cb-e543457a2a5f\/blog\/search\/.hash.ad?appDefId=14bcded7-0066-7c35-14d7-466cb3f09103&amp;compId=k5e67ivm&amp;currency=CHF&amp;deviceType=desktop&amp;instance=oNB1jl6CAIrpzC0NgtBJJIhazZ0yRCo5fZKGR63fAQk.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&amp;locale=fr&amp;origCompId=TPAMultiSection_k5bab5vq&amp;origin=gfpp&amp;tz=Europe%2FZurich&amp;viewMode=editor\" target=\"_blank\"><strong>#Ad<\/strong><\/a><strong>, <\/strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.wix.com\/dashboard\/2b63d03c-5bfc-47c0-88cb-e543457a2a5f\/blog\/search\/.hash.spon?appDefId=14bcded7-0066-7c35-14d7-466cb3f09103&amp;compId=k5e67ivm&amp;currency=CHF&amp;deviceType=desktop&amp;instance=oNB1jl6CAIrpzC0NgtBJJIhazZ0yRCo5fZKGR63fAQk.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&amp;locale=fr&amp;origCompId=TPAMultiSection_k5bab5vq&amp;origin=gfpp&amp;tz=Europe%2FZurich&amp;viewMode=editor\" target=\"_blank\"><strong>#Spon<\/strong><\/a><strong> y \"asociaciones de marcas\" en el \u00faltimo a\u00f1o.<\/strong><\/p>\n\n\n\n<p class=\"has-normal-font-size\">Francia se adelant\u00f3 en 2018, cuando el Gobierno introdujo una '<a rel=\"noreferrer noopener\" href=\"https:\/\/www.euronews.com\/2018\/11\/22\/france-passes-controversial-fake-news-law\" target=\"_blank\">noticias falsas<\/a> ley para retirar contenidos que puedan inducir a error durante las campa\u00f1as electorales. Mientras que en Estados Unidos, la industria empez\u00f3 a limpiarse con <a rel=\"noreferrer noopener\" href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/advertising-and-marketing\/online-advertising-and-marketing\" target=\"_blank\">Directrices de la FTC<\/a> introducir nuevas normas para la publicidad en l\u00ednea.<\/p>\n\n\n\n<p class=\"has-normal-font-size\">Es necesaria una mayor regulaci\u00f3n, junto con la aplicaci\u00f3n de las normas por parte de los gobernantes de todo el mundo.<\/p>\n\n\n\n<p class=\"has-normal-font-size\"><strong><strong><a href=\"http:\/\/www.clickanalytic.com\/es\/\" data-type=\"URL\" data-id=\"www.clickanalytic.com\">Click Analytic<\/a> es la herramienta de influencers m\u00e1s completa y asequible del mercado. Te permite buscar +120M de influencers, analizar sus audiencias y gestionar tus campa\u00f1as para Instagram, TikTok y YouTube. \u00a1Pru\u00e9bala GRATIS ahora!<\/strong><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfLe interesa el marketing de influencers?<\/p>\n<p>Haga clic para obtener m\u00e1s informaci\u00f3n sobre la nueva normativa y c\u00f3mo cumplir las directrices de la FTC...<\/p>","protected":false},"author":1,"featured_media":2133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"1080","inline_featured_image":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[6,8],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing-tips","category-news-and-updates"],"_links":{"self":[{"href":"https:\/\/www.clickanalytic.com\/es\/wp-json\/wp\/v2\/posts\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickanalytic.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickanalytic.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/es\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":0,"href":"https:\/\/www.clickanalytic.com\/es\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/es\/wp-json\/wp\/v2\/media\/2133"}],"wp:attachment":[{"href":"https:\/\/www.clickanalytic.com\/es\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/es\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/es\/wp-json\/wp\/v2\/tags?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}