{"id":48837,"date":"2025-05-20T17:23:11","date_gmt":"2025-05-20T16:23:11","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=48837"},"modified":"2025-06-09T17:40:43","modified_gmt":"2025-06-09T16:40:43","slug":"instagram-influencer-selection","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/de\/instagram-influencer-selection\/","title":{"rendered":"Auswahl von Instagram-Influencern: Beherrschung von Engagement-Daten f\u00fcr effektives Marketing"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;headernewpost&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000c2b&#8221; min_height=&#8221;400px&#8221; custom_padding=&#8221;100px||||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;600px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_post_title comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; module_class=&#8221;paulimage&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Montserrat|900|||||||&#8221; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;45px&#8221; title_line_height=&#8221;1.1em&#8221; meta_font=&#8221;Work Sans|600||on|||||&#8221; meta_text_color=&#8221;#FFFFFF&#8221; meta_font_size=&#8221;12px&#8221; meta_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; title_font_size_tablet=&#8221;45px&#8221; title_font_size_phone=&#8221;35px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#fafbfc&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; module_class=&#8221;blogsection stickybigscreen&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_5&#8243; module_class=&#8221;leftsidebarblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;20px|10px|20px|10px|true|true&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#f9f9f9&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;28px&#8221; header_3_font=&#8221;Work Sans|800|||||||&#8221; header_3_text_color=&#8221;#ff0066&#8243; header_3_font_size=&#8221;28px&#8221; header_3_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||30px||false|false&#8221; header_3_font_size_tablet=&#8221;28px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3><span>Contents<\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><a class=\"ancoramenu\" href=\"#01\">1. Tools for Calculating Instagram Engagement Rate<\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><a class=\"ancoramenu\" href=\"#02\">2. How to Use Engagement Data to Select Influencers<\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;Work Sans|600|||||||&#8221; link_text_color=&#8221;#909090&#8243; link_font_size=&#8221;20px&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><a class=\"ancoramenu\" href=\"#03\">3. Make Data-Driven Influencer Choices<\/a><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;20px|10px|20px|10px|true|true&#8221; custom_css_main_element=&#8221;box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;19e5ccd9-b3a1-4833-9d79-ec78d64566f9&#8243; custom_margin=&#8221;-4px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p>In the ever-evolving digital landscape, <strong>influencer marketing<\/strong> has emerged as a cornerstone of effective advertising strategies. Brands are increasingly turning to influencers to reach their target audiences in a more engaging and authentic manner.<\/p>\n<p>As projected spending in this field is set to soar to <strong>$9.29 billion by 2025<\/strong> (<a href=\"https:\/\/www.shopify.com\/blog\/influencer-marketing-statistics\" target=\"_blank\" rel=\"noopener\">Source Shopify<\/a>), the need for <strong>Instagram influencer selection<\/strong> has never been more critical. Selecting the right influencers based on relevant engagement data can significantly impact your marketing outcomes.<\/p>\n<p>To refine your approach, check out our guide on <a href=\"https:\/\/www.clickanalytic.com\/good-engagement-rate-instagram\/\">what is a good engagement rate on Instagram<\/a> and how to evaluate influencer performance.<\/p>\n<hr \/>\n<h2><strong><span style=\"color: #000000;\">Understanding Instagram Engagement Rate<\/span><\/strong><\/h2>\n<h3><strong><span style=\"color: #000000;\">What Is Engagement Rate on Instagram?<\/span><\/strong><\/h3>\n<p>The <strong>engagement rate Instagram<\/strong> metric quantifies how well content resonates with an influencer\u2019s audience. It\u2019s calculated by measuring likes, comments, and interactions relative to total followers. This metric provides a more accurate picture of influence than follower counts alone, showing how genuinely connected an influencer is with their audience.<\/p>\n<p>Want to benchmark influencer performance? See our full guide on <a href=\"https:\/\/www.clickanalytic.com\/instagram-engagement-rate-benchmarks\/\">Instagram engagement rate benchmarks<\/a>.<\/p>\n<hr \/>\n<h3><span style=\"color: #000000;\"><strong>Why Engagement Rate Matters<\/strong><\/span><\/h3>\n<p>The engagement rate is crucial because it indicates:<\/p>\n<ul>\n<li><strong>Audience Connection<\/strong>: Higher rates show stronger bonds and trust between the influencer and their community.<\/li>\n<li><strong>Content Relevance<\/strong>: Indicates if an influencer\u2019s content aligns well with audience interests.<\/li>\n<li><strong>Marketing Effectiveness<\/strong>: Influencers with better engagement typically deliver higher ROI.<\/li>\n<\/ul>\n<hr \/>\n<h2><span style=\"color: #000000;\"><strong>What Is a Good Engagement Rate on Instagram?<\/strong><\/span><\/h2>\n<h3><span style=\"color: #000000;\"><strong>Benchmarks by Influencer Tier<\/strong><\/span><\/h3>\n<p>Wondering what counts as a good engagement rate on Instagram? It varies based on follower count:<\/p>\n<ul>\n<li><strong>Nano-Influencers<\/strong> (under 10K followers): <em>Highest engagement<\/em>\u2014deep trust and personal connections.<\/li>\n<li><strong>Micro-Influencers<\/strong> (10K\u2013100K followers): <em>3\u20136% average<\/em>\u2014best performance for niche campaigns (<a href=\"https:\/\/www.clearvoice.com\/resources\/influencer-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">source<\/a>).<\/li>\n<li><strong>Macro-Influencers<\/strong> (100K\u20131M followers): Moderate engagement, useful for scale.<\/li>\n<li><strong>Mega-Influencers<\/strong> (1M+): Lower engagement due to audience size, but good for reach.<\/li>\n<\/ul>\n<h3><span style=\"color: #000000;\"><strong>Average Engagement Rate Benchmarks<\/strong><\/span><\/h3>\n<ul>\n<li><strong>1\u20133%<\/strong>: Acceptable for most campaigns.<\/li>\n<li><strong>3\u20135%<\/strong>: Strong connection with followers.<\/li>\n<li><strong>Above 5%<\/strong>: Excellent, common with micro\/nano-influencers.<\/li>\n<\/ul>\n<p>You can dive deeper into these ranges with our breakdown of <a href=\"https:\/\/www.clickanalytic.com\/instagram-engagement-rate-benchmarks\/\">Instagram engagement benchmarks<\/a>.<\/p>\n<hr \/>\n<h2><span style=\"color: #000000;\"><strong>Tools for Calculating Instagram Engagement Rate<\/strong><\/span><\/h2>\n<h3><span style=\"color: #000000;\"><strong>Use an Engagement Rate Calculator<\/strong><\/span><\/h3>\n<p>To assess influencer engagement at scale, use an <a href=\"https:\/\/www.clickanalytic.com\/free-instagram-engagement-calculator\">Instagram Engagement Rate Calculator<\/a>. These tools quickly provide insights using recent post performance.<\/p>\n<h4><span style=\"color: #000000;\"><strong>Steps to Calculate:<\/strong><\/span><\/h4>\n<ol>\n<li><strong>Pick a Calculator<\/strong>: Choose a reliable option online.<\/li>\n<li><strong>Input Data<\/strong>: Add total likes and comments across selected posts + total followers.<\/li>\n<li><strong>Analyze<\/strong>: Get instant engagement rate as a percentage.<\/li>\n<\/ol>\n<h2><span style=\"color: #000000;\"><strong>How to Calculate Engagement Rate on Instagram (With Examples)<\/strong><\/span><\/h2>\n<h3><span style=\"color: #000000;\"><strong>Instagram Engagement Rate Formula<\/strong><\/span><\/h3>\n<p>The <strong>basic formula<\/strong> is:<\/p>\n<p><span class=\"katex\"><\/span><\/p>\n<p><math xmlns=\"http:\/\/www.w3.org\/1998\/Math\/MathML\" display=\"block\"><semantics><mrow><mtext>Engagement\u00a0Rate<\/mtext><mo>=<\/mo><mrow><mo fence=\"true\">(<\/mo><mfrac><mtext>Likes\u00a0+\u00a0Comments<\/mtext><mtext>Followers<\/mtext><\/mfrac><mo fence=\"true\">)<\/mo><\/mrow><mo>\u00d7<\/mo><mn>100<\/mn><\/mrow><annotation encoding=\"application\/x-tex\">\\text{Engagement Rate} = \\left( \\frac{\\text{Likes + Comments}}{\\text{Followers}} \\right) \\times 100<\/annotation><\/semantics><\/math><\/p>\n<p>&nbsp;<\/p>\n<p>However, this varies depending on the <strong>content format<\/strong>:<\/p>\n<table>\n<thead>\n<tr>\n<th>Format<\/th>\n<th>Engagement Formula<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Image Post<\/strong><\/td>\n<td><code inline=\"\">(Likes + Comments) \u00f7 Followers \u00d7 100<\/code><\/td>\n<\/tr>\n<tr>\n<td><strong>Carousel<\/strong><\/td>\n<td><code inline=\"\">(Likes + Comments per Slide) \u00f7 Followers \u00d7 100<\/code><\/td>\n<\/tr>\n<tr>\n<td><strong>Video\/Reels<\/strong><\/td>\n<td><code inline=\"\">(Likes + Comments + Saves + Shares + Views*) \u00f7 Followers \u00d7 100<\/code> <em>(optional views)<\/em><\/td>\n<\/tr>\n<tr>\n<td><strong>Stories<\/strong><\/td>\n<td><code inline=\"\">(Replies + Swipe Ups + Reactions) \u00f7 Impressions \u00d7 100<\/code> <em>(use Impressions instead of Followers)<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"color: #000000;\"><strong>Example: Calculating Engagement Rate<\/strong><\/span><\/h3>\n<p>Let\u2019s consider an influencer with:<\/p>\n<ul>\n<li><strong>Followers<\/strong>: 80,000<\/li>\n<li><strong>Engagements<\/strong>: 3,600 (likes + comments)<\/li>\n<\/ul>\n<p><span class=\"katex\"><\/span><\/p>\n<p><math xmlns=\"http:\/\/www.w3.org\/1998\/Math\/MathML\" display=\"block\"><semantics><mrow><mtext>Engagement\u00a0Rate<\/mtext><mo>=<\/mo><mfrac><mrow><mn>3<\/mn><mo separator=\"true\">,<\/mo><mn>600<\/mn><\/mrow><mrow><mn>80<\/mn><mo separator=\"true\">,<\/mo><mn>000<\/mn><\/mrow><\/mfrac><mo>\u00d7<\/mo><mn>100<\/mn><mo>=<\/mo><mn>4.5<\/mn><mi mathvariant=\"normal\">%<\/mi><\/mrow><annotation encoding=\"application\/x-tex\">\\text{Engagement Rate} = \\frac{3,600}{80,000} \\times 100 = 4.5\\%<\/annotation><\/semantics><\/math><\/p>\n<p>&nbsp;<\/p>\n<p>This places the influencer within the <strong>strong engagement range<\/strong>\u2014a solid candidate for partnership.<\/p>\n<p>For video-based content, you can optionally include saves, shares, or views depending on campaign goals. Use tools like our <a href=\"https:\/\/www.clickanalytic.com\/free-instagram-engagement-calculator\">Instagram engagement calculator<\/a> for automatic computations.<\/p>\n<hr \/>\n<h2><span style=\"color: #000000;\"><strong>How to Use Engagement Data to Select Influencers<\/strong><\/span><\/h2>\n<h3><span style=\"color: #000000;\"><strong>Look Beyond Follower Count<\/strong><\/span><\/h3>\n<ul>\n<li><strong>Low engagement + high followers<\/strong>: Potential sign of fake followers or weak audience connection.<\/li>\n<li><strong>High engagement + niche following<\/strong>: Often better performance, even if the reach is smaller.<\/li>\n<\/ul>\n<h3><span style=\"color: #000000;\"><strong>Align with Audience Demographics<\/strong><\/span><\/h3>\n<ul>\n<li>43.74% of Instagram users are aged <strong>25\u201334<\/strong><\/li>\n<li>28.67% fall into the <strong>18\u201324<\/strong> group<\/li>\n<li>Just 6.86% are <strong>45+<\/strong><\/li>\n<\/ul>\n<p>Make sure your influencer\u2019s demographics match your target buyer persona.<\/p>\n<h3><span style=\"color: #000000;\"><strong>Ensure Authenticity<\/strong><\/span><\/h3>\n<ul>\n<li>Check for inflated metrics using tools like our <a href=\"https:\/\/www.clickanalytic.com\/free-instagram-fake-follower-checker\/\">Instagram Fake Follower Checker<\/a>.<\/li>\n<li>Validate if engagement appears real (comments vs. spam).<\/li>\n<\/ul>\n<hr \/>\n<h2><span style=\"color: #000000;\"><strong>Case Studies: Why Engagement Trumps Follower Count<\/strong><\/span><\/h2>\n<h3><span style=\"color: #000000;\"><strong>1. Fashion Brand x Micro-Influencers<\/strong><\/span><\/h3>\n<p>A fashion retailer worked with 10 micro-influencers with engagement rates averaging <strong>5.2%<\/strong>. The campaign generated a <strong>53% increase<\/strong> in Instagram-driven web traffic and 3,200 new email signups.<\/p>\n<h3><span style=\"color: #000000;\"><strong>2. Tech Product Launch<\/strong><\/span><\/h3>\n<p>A tech brand hired both macro and micro-influencers. The <strong>micro-tier delivered 3\u00d7 the engagement<\/strong>, contributing to a <strong>42% increase in sales<\/strong> attributed to the campaign.<\/p>\n<p>These real-world examples show how selecting the right influencers\u2014based on engagement\u2014directly impacts results.<\/p>\n<hr \/>\n<h2><span style=\"color: #000000;\"><strong>Make Data-Driven Influencer Choices<\/strong><\/span><\/h2>\n<p>Choosing the right Instagram influencer goes far beyond follower counts. By focusing on <strong>engagement rate<\/strong>, content relevance, audience demographics, and authenticity, brands can build more effective, ROI-driven campaigns.<\/p>\n<p>Use tools like our <a href=\"https:\/\/www.clickanalytic.com\/free-instagram-engagement-calculator\">free Instagram engagement calculator<\/a> to make fast, informed comparisons. And don\u2019t forget to benchmark against your goals using our <a href=\"https:\/\/www.clickanalytic.com\/instagram-engagement-rate-benchmarks\/\">Instagram engagement rate benchmarks<\/a>.<\/p>\n<hr \/>\n<h2><span style=\"color: #000000;\"><strong>\ud83d\udcd8 More Resources<\/strong><\/span><\/h2>\n<ul>\n<li><a href=\"https:\/\/www.clickanalytic.com\/good-engagement-rate-instagram\/\">What Is a Good Engagement Rate on Instagram in 2025?<\/a><\/li>\n<li><a href=\"https:\/\/www.clickanalytic.com\/instagram-engagement-rate-benchmarks\/\">Instagram Engagement Benchmarks by Follower Count<\/a><\/li>\n<li><a href=\"https:\/\/www.clickanalytic.com\/free-instagram-engagement-calculator\">Free Instagram Engagement Calculator<\/a><\/li>\n<li><a href=\"https:\/\/www.clickanalytic.com\/free-instagram-fake-follower-checker\/\">Instagram Fake Follower Checker<\/a><\/li>\n<li><a href=\"https:\/\/www.clickanalytic.com\/free-tiktok-engagement-calculator\/\">TikTok Engagement Calculator<\/a><\/li>\n<li><a href=\"https:\/\/www.clickanalytic.com\/free-youtube-engagement-calculator\/\">YouTube Engagement Calculator<\/a><\/li>\n<\/ul>\n<h2><span style=\"color: #000000;\">\ud83d\udcda\u00a0<strong>More Resources on Instagram Engagement<\/strong><\/span><\/h2>\n<p>Ready to go deeper? Explore these expert resources to master Instagram engagement metrics, boost performance, and apply strategies tailored to your goals:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.clickanalytic.com\/good-engagement-rate-instagram\/\">What Is a Good Engagement Rate on Instagram in 2025?<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.clickanalytic.com\/instagram-engagement-rate-benchmarks\/\">Instagram Engagement Rate Benchmarks for 2025<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.clickanalytic.com\/increase-your-engagement-rate\/\">How to Increase Instagram Engagement Rate Effectively<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.clickanalytic.com\/increase-instagram-engagement-rate-with-ugc\/\">Boost Engagement with UGC: Instagram Strategy Guide<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.clickanalytic.com\/perform-instagram-influencer-audit\/\">Instagram Influencer Audit: How to Evaluate Engagement Authentically<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.clickanalytic.com\/instagram-engagement-rate-formula-guide\/\">The Ultimate Guide to Instagram Engagement Rate Formula<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.clickanalytic.com\/instagram-engagement-rate-ecommerce\/\">Instagram Engagement in eCommerce: ROI Insights for 2025<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.clickanalytic.com\/ultimate-instagram-creator-analytics\/\">Instagram Creator Analytics: Metrics That Matter Most<\/a><\/strong><\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; module_class=&#8221;rightsideblog&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_class=&#8221;linkedinsidebar&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#000c2b&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;15px|10px|15px|10px|true|true&#8221; border_radii=&#8221;on|7px|7px|7px|7px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Join our <b>3K Followers<\/b>\n<div id=\"linkedinside\" style=\"display: flex; justify-content: center;\"><a class=\"linkedinlink\" href=\"https:\/\/www.linkedin.com\/in\/paulbouletalips\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/Linkedin-Icon.png\" width=\"22\" height=\"22\" alt=\", from Click Analytic an influencer marketing platform\" class=\"wp-image-13488 alignnone size-full\" title=\"\"><span class=\"textlinkedin\">ON LINKEDIN<\/span><\/a><\/div>[\/et_pb_text][et_pb_code module_class=&#8221;adrightblog&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000c2b&#8221; custom_margin=&#8221;10px||||false|false&#8221; custom_padding=&#8221;30px|10px|30px|10px|true|true&#8221; border_radii=&#8221;on|7px|7px|7px|7px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/clickanalytics.png\" class=\"wp-image-13659\" style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><pee class=\"underlinetext\" style=\"text-align: center;\">ALL IN ONE APP<\/pee><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/loop.png\" class=\"wp-image-13656\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">FIND INFLUENCERS<\/pee><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/chart.png\" class=\"wp-image-13657\" alt=\", from Click Analytic an influencer marketing platform\" title=\"\"><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">ANALYZE DATA<\/pee><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/circle.png\" width=\"178\" height=\"162\" alt=\", from Click Analytic an influencer marketing platform\" class=\"wp-image-13658\" title=\"\"><!-- [et_pb_line_break_holder] --><pee style=\"text-align: center;\">TRACK RESULTS<\/pee><!-- [et_pb_line_break_holder] --><div style=\"display:block;text-align:center;\"><!-- [et_pb_line_break_holder] --><a href=\"https:\/\/app.clickanalytic.com\/login\" class=\"btnblogright\">Try for FREE<\/a><!-- [et_pb_line_break_holder] --><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;80px||80px||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_font_size_tablet=&#8221;62px&#8221; header_font_size_phone=&#8221;48px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2 class=\"h2\">Influencer Marketing Articles<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_2_font=&#8221;Montserrat|200|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>Actionable tips to get more success with influencer marketing campaigns<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; include_categories=&#8221;6&#8243; show_more=&#8221;on&#8221; show_author=&#8221;off&#8221; show_date=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_pagination=&#8221;off&#8221; module_class=&#8221;postsnewblog&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;80px||80px||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;65%&#8221; width_tablet=&#8221;65%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;|100px||100px|false|true&#8221; custom_padding_tablet=&#8221;|100px||100px|false|true&#8221; custom_padding_phone=&#8221;|40px||40px|false|true&#8221; custom_css_main_element=&#8221;box-shadow: 0px 1px 20px 10px #00000005;||&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#ff0066&#8243; 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header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2 class=\"h2\">Try our Influencer Marketing Platform for free<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1c1c1c&#8221; header_font_size=&#8221;62px&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#1c1c1c&#8221; header_2_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>Enjoy free searches &amp; analyses<br \/>create your first list<\/h2>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/app.clickanalytic.com&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Try Click Analytic for free&#8221; button_alignment=&#8221;center&#8221; 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Erfahren Sie, wie Sie die Instagram-Engagement-Rate berechnen k\u00f6nnen, und entdecken Sie, was eine gute Engagement-Rate im Jahr 2025 ausmacht.<\/p>","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[6,31],"tags":[27],"class_list":["post-48837","post","type-post","status-publish","format-standard","hentry","category-influencer-marketing-tips","category-influencer-news","tag-newdesign2023"],"_links":{"self":[{"href":"https:\/\/www.clickanalytic.com\/de\/wp-json\/wp\/v2\/posts\/48837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickanalytic.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickanalytic.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/de\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/de\/wp-json\/wp\/v2\/comments?post=48837"}],"version-history":[{"count":0,"href":"https:\/\/www.clickanalytic.com\/de\/wp-json\/wp\/v2\/posts\/48837\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.clickanalytic.com\/de\/wp-json\/wp\/v2\/media?parent=48837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/de\/wp-json\/wp\/v2\/categories?post=48837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/de\/wp-json\/wp\/v2\/tags?post=48837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}