{"id":38053,"date":"2024-04-30T11:27:02","date_gmt":"2024-04-30T10:27:02","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=38053"},"modified":"2024-04-30T11:27:05","modified_gmt":"2024-04-30T10:27:05","slug":"snapchat-bets-big-on-creators","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/de\/snapchat-bets-big-on-creators\/","title":{"rendered":"Snapchat setzt stark auf Kreative"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ module_class=”headernewpost” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000c2b” min_height=”400px” custom_padding=”100px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.22.1″ _module_preset=”default” max_width=”800px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_post_title comments=”off” featured_image=”off” module_class=”paulimage” _builder_version=”4.23.1″ _module_preset=”default” title_font=”Montserrat|900|||||||” title_text_color=”#FFFFFF” title_font_size=”45px” title_line_height=”1.1em” meta_font=”Work Sans|600||on|||||” meta_text_color=”#FFFFFF” meta_font_size=”12px” meta_line_height=”1.3em” text_orientation=”center” title_font_size_tablet=”45px” title_font_size_phone=”35px” title_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#fafbfc” module_alignment=”center” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ module_class=”blogsection stickybigscreen” _builder_version=”4.24.2″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ module_class=”leftsidebarblog” _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|10px|20px|10px|true|true” border_width_all=”1px” border_color_all=”#f9f9f9″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font_size=”28px” header_3_font=”Work Sans|800|||||||” header_3_text_color=”#ff0066″ header_3_font_size=”28px” header_3_line_height=”1.4em” custom_margin=”||30px||false|false” header_3_font_size_tablet=”28px” header_3_font_size_phone=”26px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]

Contents<\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]The importance of strategic partnerships<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Enhancing brand-creator synergy<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Why the focus on authentic engagement?<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Expanding opportunities with the Lens Creator Rewards Program<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”20px|10px|20px|10px|true|true” custom_css_main_element=”box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.24.3″ _module_preset=”19e5ccd9-b3a1-4833-9d79-ec78d64566f9″ custom_margin=”||25px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Snapchat has always been a hub for <\/span>innovation<\/b> and <\/span>creativity<\/b>.\u00a0<\/span><\/p>\n

After all, that\u2019s how they ended with a net worth of <\/span>$24.02 billion<\/span><\/a> as of April 26, 2024. \ud83e\udd2f<\/span><\/p>\n

This time, the social media platform is exploring ways to improve the way brands and creators connect.<\/span><\/p>\n

How?<\/i><\/b><\/p>\n

Recently, Snapchat partnered with top-tier agencies such as <\/span>Billion Dollar Boy<\/span><\/a>, <\/span>Influencer<\/span><\/a>, and <\/span>The Goat Agency<\/span><\/a>.\u00a0<\/span><\/p>\n

These collaborations aim to encourage brands to work with creators on the platform.\u00a0<\/span><\/p>\n

The result?\u00a0<\/i><\/b><\/p>\n

\ud83d\udc49 A more streamlined and impactful approach to influencer marketing on Snapchat.<\/span><\/p>\n

As an influencer marketing manager, I know this will have a massive impact on the future of influencer marketing.<\/span><\/p>\n

Join me as I unravel Snapchat\u2019s new strategy.<\/span><\/p>\n

I\u2019ll examine Snapchat’s <\/span>strategic partnerships<\/b>, the need for <\/span>authentic engagement<\/b>, and its new <\/span>AR lens rewards program<\/b>.<\/span><\/p>\n

Ready? Let\u2019s roll. \ud83d\udc47<\/span><\/p>[\/et_pb_text][et_pb_text module_id=”01″ _builder_version=”4.24.3″ _module_preset=”18f7a230-5493-48a4-ae2d-d65dc54ee311″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” custom_margin=”||||false|false” custom_padding=”15px||15px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

The importance of strategic partnerships<\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Let\u2019s first look at the importance of these new partnerships.<\/span><\/p>\n

From my perspective, including these new partners alongside the already-established <\/span>Whalar<\/span><\/a> marks a significant advancement in how Snapchat manages influencer collaborations.\u00a0<\/span><\/p>\n

How?<\/i><\/b><\/p>\n

These agencies are now integral in pairing brands with the most suitable <\/span>Snap Stars<\/span><\/a>. If you\u2019re not familiar with the term, don\u2019t worry. Snap Stars is the platform’s accredited top creators.\u00a0<\/span><\/p>\n

Letting the top agencies partner with the top Snapchat creators ensures that each campaign is creative and perfectly matched to meet specific marketing goals. <\/span>Clever!<\/i><\/b><\/p>\n

And it promises to improve the brand-creator synergy.<\/span><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/04\/Snapchat-is-focussing-on-creators.webp” _builder_version=”4.24.3″ _module_preset=”default” theme_builder_area=”post_content” alt=”Snapchat is focussing on creators” title_text=”Snapchat is focussing on creators” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][et_pb_text module_id=”02″ _builder_version=”4.24.3″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”10px||10px||false|false” custom_padding=”10px||10px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

Enhancing brand-creator synergy<\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

So, how will this new process work and improve brand-creator partnerships?<\/span><\/p>\n

Snapchat’s process works like this:\u00a0<\/span><\/p>\n

\u2705 First, they identify appropriate Snap Stars for brand campaigns.\u00a0<\/span><\/p>\n

\u2705 Then, they create targeted content for Sponsored Stories and Snap Ads.\u00a0<\/span><\/p>\n

\u2705 In the meantime, the agencies will manage all the logistics, from proposals to payments.\u00a0<\/span><\/p>\n

What stands out to me is the platform’s commitment to enhancing branded content.\u00a0<\/span><\/p>\n

By boosting these creator-first campaigns through paid media, Snapchat sets the stage for brands to achieve authentic engagement.<\/span><\/p>[\/et_pb_text][et_pb_text module_id=”03″ _builder_version=”4.24.3″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”10px||10px||false|false” custom_padding=”10px||10px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

Why the focus on authentic engagement?<\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Thomas Walters<\/span><\/a>, Co-Founder of Billion Dollar Boy, emphasises the platform\u2019s focus on authentic connections.\u00a0<\/span><\/p>\n

\u201cThe platform\u2019s laser focus is on creating genuine connections between users and facilitating brand relationships via the Snap Star Collab Studio, which offers opportunities for truly authentic brand collaborations with Snap Stars and their audiences.\u00a0<\/span><\/i><\/p>\n

Greater authenticity delivers more effective results. We can\u2019t wait to work together to create ever more engaging ads and closer brand-powered relationships together\u201c.<\/span><\/i><\/p>\n

He believes <\/span>authentic engagements<\/b> are crucial for deeper brand relationships. And I agree.<\/span><\/p>\n

Similarly, Influencer CEO <\/span>Ben Jeffries<\/span><\/a> praises the platform for strengthening the ties between creators and their followers.<\/span><\/p>\n

\u201cThis year, Snap\u2019s prioritisation of creators through its Snap Stars program presents an exciting opportunity for brands.\u201d<\/span><\/i> This strategy fosters genuine content and brand loyalty.<\/span><\/p>\n

But that\u2019s not all that Snapchat is planning. \ud83e\udd14<\/span><\/p>[\/et_pb_text][et_pb_text module_id=”04″ _builder_version=”4.24.3″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”10px||10px||false|false” custom_padding=”10px||10px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

Expanding opportunities with the Lens Creator Rewards Program<\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Snapchat has also introduced the <\/span>Lens Creator Rewards Program<\/span><\/a>. This new initiative promises to incentivise AR creators financially.\u00a0<\/span><\/p>\n

Creators can earn up to $7,200 monthly for high-performing Lenses in the United States, India, and Mexico.\u00a0<\/span><\/p>\n

Why is this important?<\/i><\/b><\/p>\n

Because this move opens up new revenue streams for creators while encouraging the development of innovative AR content.\u00a0<\/span><\/p>\n

As <\/span>Paige Piskin<\/span><\/a>, a top Snapchat creator, shared, this program enhances the financial viability of creating Lenses and inspires a surge in creative activity across the platform.<\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=”4.24.3″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″]

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<\/div><\/div><\/a>A post shared by Paige Piskin (@paigepiskin)<\/a><\/pee><\/div><\/blockquote>