{"id":34254,"date":"2024-03-26T13:49:27","date_gmt":"2024-03-26T13:49:27","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=34254&track=blogpost"},"modified":"2024-03-28T11:22:32","modified_gmt":"2024-03-28T11:22:32","slug":"barilla-and-marie-kondo","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/de\/barilla-and-marie-kondo\/","title":{"rendered":"Barilla und Marie Kondo?!"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”headernewpost” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000c2b” min_height=”400px” custom_padding=”100px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.22.1″ _module_preset=”default” max_width=”800px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_post_title comments=”off” featured_image=”off” module_class=”paulimage” _builder_version=”4.23.1″ _module_preset=”default” title_font=”Montserrat|900|||||||” title_text_color=”#FFFFFF” title_font_size=”45px” title_line_height=”1.1em” meta_font=”Work Sans|600||on|||||” meta_text_color=”#FFFFFF” meta_font_size=”12px” meta_line_height=”1.3em” text_orientation=”center” title_font_size_tablet=”45px” title_font_size_phone=”35px” title_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#fafbfc” module_alignment=”center” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ module_class=”blogsection stickybigscreen” _builder_version=”4.21.0″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ module_class=”leftsidebarblog” _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|10px|20px|10px|true|true” border_width_all=”1px” border_color_all=”#f9f9f9″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font_size=”28px” header_3_font=”Work Sans|800|||||||” header_3_text_color=”#ff0066″ header_3_font_size=”28px” header_3_line_height=”1.4em” custom_margin=”||30px||false|false” header_3_font_size_tablet=”28px” header_3_font_size_phone=”26px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Contents<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Barilla x Marie Kondo is a match made in marketing heaven<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Who is Marie Kondo?<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”20px|10px|20px|10px|true|true” custom_css_main_element=”box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.23.4″ _module_preset=”19e5ccd9-b3a1-4833-9d79-ec78d64566f9″ custom_margin=”||25px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Have you heard about the latest buzz in the marketing world?\u00a0<\/span><\/p>\n

Barilla, yes, the pasta giants, have teamed up with Marie Kondo, the queen of decluttering, for a campaign that’s as unexpected as it is brilliant.\u00a0<\/span><\/p>\n

Spoiler alert: this campaign got over <\/span>1.1M views<\/b>!<\/span><\/p>\n

Join me as I explore why this collaboration is generating so much excitement and what it means for sustainability and marketing.<\/span><\/p>\n

Let\u2019s roll. \ud83d\udc47<\/span><\/p>\n

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Barilla x Marie Kondo is a match made in marketing heaven<\/h2>\n

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At first glance, pasta and organising might not seem like they have much in common, but Barilla and Marie Kondo are here to prove us wrong.\u00a0<\/span><\/p>\n

Publicis Groupe\u2019s <\/span>LePub<\/span><\/a> <\/span>agency has recruited Marie Kondo for an unlikely pairing with <\/span>Barilla Group<\/span><\/a>.
<\/span><\/span><\/span><\/span><\/p>\n

Their campaign, dubbed “<\/span>Secondhand Box,<\/span><\/i>” is a stroke of genius, aligning perfectly with Global Recycling Day.\u00a0<\/span><\/p>\n

The idea?\u00a0<\/i><\/b><\/p>\n

\ud83d\udc49 Encouraging us to rethink how we reuse packaging, specifically pasta boxes, to give them a second life.<\/span><\/p>\n

As <\/span><\/span><\/a>Bruno Bertelli<\/a><\/span>, Global CEO of <\/span>LePub<\/span><\/a> <\/span>mentioned, Barilla\u2019s campaign was inspired by real secondhand sellers who talked on social media about using old Barilla boxes to ship their clothes.
<\/span><\/span><\/span><\/p>\n

But wait, who is Barilla\u2019s new star? \ud83e\udd14<\/span><\/p>\n

[\/et_pb_text][et_pb_code _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_code][et_pb_text module_id=”02″ _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”15px||15px||false|false” custom_padding=”15px||15px|20px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Who is Marie Kondo?<\/h3>\n

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Unless you’ve been living under a rock, you’ve probably heard of Marie Kondo.<\/span><\/p>\n

She\u2019s the organising guru who’s taken the world by storm with her unique folding techniques and decluttering philosophy.<\/span><\/p>\n

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<\/a>A post shared by Marie Kondo (@mariekondo)<\/a><\/pee><\/div>\n<\/blockquote>\n