{"id":28942,"date":"2024-01-23T09:45:46","date_gmt":"2024-01-23T09:45:46","guid":{"rendered":"https:\/\/www.clickanalytic.com\/?p=28942&track=blogpost"},"modified":"2024-01-23T09:46:25","modified_gmt":"2024-01-23T09:46:25","slug":"loreal-is-seeking-an-influencer-marketing-agency","status":"publish","type":"post","link":"https:\/\/www.clickanalytic.com\/de\/loreal-is-seeking-an-influencer-marketing-agency\/","title":{"rendered":"L'Oreal sucht eine Agentur f\u00fcr Influencer Marketing"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”headernewpost” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000c2b” min_height=”400px” custom_padding=”100px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.22.1″ _module_preset=”default” max_width=”800px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_post_title comments=”off” featured_image=”off” module_class=”paulimage” _builder_version=”4.23.1″ _module_preset=”default” title_font=”Montserrat|900|||||||” title_text_color=”#FFFFFF” title_font_size=”45px” title_line_height=”1.1em” meta_font=”Work Sans|600||on|||||” meta_text_color=”#FFFFFF” meta_font_size=”12px” meta_line_height=”1.3em” text_orientation=”center” title_font_size_tablet=”45px” title_font_size_phone=”35px” title_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#fafbfc” module_alignment=”center” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ module_class=”blogsection stickybigscreen” _builder_version=”4.21.0″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ module_class=”leftsidebarblog” _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” custom_padding=”20px|10px|20px|10px|true|true” border_width_all=”1px” border_color_all=”#f9f9f9″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font_size=”28px” header_3_font=”Work Sans|800|||||||” header_3_text_color=”#ff0066″ header_3_font_size=”28px” header_3_line_height=”1.4em” custom_margin=”||30px||false|false” header_3_font_size_tablet=”28px” header_3_font_size_phone=”26px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Contents<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” link_font=”Work Sans|600|||||||” link_text_color=”#909090″ link_font_size=”20px” custom_margin=”||50px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]The search for the ultimate influencer agency<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”20px|10px|20px|10px|true|true” custom_css_main_element=”box-shadow: 0px 4px 24px #0000000a;||margin-top:-75px;” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.22.1″ _module_preset=”19e5ccd9-b3a1-4833-9d79-ec78d64566f9″ custom_margin=”||25px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Get ready for a shake-up in the world of <\/span>beauty influencer marketing<\/b>! \ud83d\udc84<\/span><\/p>\n

L’Or\u00e9al Groupe ANZ, the French beauty giant, is making headlines with its quest to find a single lead agency to handle its influencer creative account.\u00a0<\/span><\/p>\n

Why?<\/i><\/b><\/p>\n

To streamline its marketing across the Australasia region. \ud83c\udf0f<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2024\/01\/how-to-get-endorsements-2.png” alt=”Mikayla Nogueira, a TikTok influencer, gracefully holds a bottle of perfume adorned with a delicate pink flower.” title_text=”Mikayla Nogueira, a TikTok influencer, gracefully holds a bottle of perfume adorned with a delicate pink flower.” align=”center” _builder_version=”4.23.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text module_id=”01″ _builder_version=”4.23.4″ _module_preset=”18f7a230-5493-48a4-ae2d-d65dc54ee311″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” custom_margin=”||||false|false” custom_padding=”||1px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

The search for the ultimate influencer agency<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Last year, L’Or\u00e9al kickstarted a review of its influencer account, throwing open the doors for agencies managing any part of its influencer business in ANZ to step up and pitch.\u00a0<\/span><\/p>\n

The goal?<\/i><\/b>\u00a0<\/span><\/p>\n

\ud83d\udc49 To bring all <\/span>influencer marketing efforts<\/b> under one roof for a more cohesive strategy.<\/span><\/p>\n

In the past, multiple agencies have dabbled in L’Or\u00e9al’s influencer marketing across its diverse brand divisions.\u00a0<\/span><\/p>\n

Social Soup once managed its luxe brands, while Magnum & Co. took the reins for its consumer products division.\u00a0<\/span><\/p>\n

But now, L’Or\u00e9al is looking to end this fragmented approach and consolidate its efforts. \ud83e\udde9<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

The challenge of valuing the account<\/h3>\n

[\/et_pb_text][et_pb_code _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_code][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

With L’Or\u00e9al owning a plethora of brands \u2013 <\/span>36 international names<\/b> including Maybelline, Lanc\u00f4me, and CeraVe \u2013 it’s a tough task to pin a value on the account. \ud83d\udcca<\/span><\/p>\n

The winning agency might not have exclusivity for all brands, but the stakes are still high in this competitive pitch.<\/span><\/p>\n

While Social Soup may no longer be on L’Or\u00e9al’s agency register, CEO Sharyn Smith offered her insights.\u00a0<\/span><\/p>\n

She highlighted this pitch as a sign of the <\/span>growing influence of the creator economy<\/b> on marketing budgets.<\/span><\/p>\n

Smith anticipates 2024 to be a landmark year for Social Soup, reflecting the dynamic nature of influencer marketing.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”280b61e4-116e-4c17-8487-38cd9b268d98″ text_font=”Montserrat|900|||||||” text_font_size=”45px” header_text_color=”#000000″ header_2_font=”Montserrat|900|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_3_font=”Montserrat|900|||||||” header_3_font_size=”35px” custom_margin=”20px||20px||false|false” custom_padding=”25px||25px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

The pitch process<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”1669c909-156a-43d1-88f4-d63e9a19d0a7″ custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

This pivotal pitch for L’Or\u00e9al’s influencer marketing future is being run by the brand’s <\/span>local procurement team<\/b>, signalling a strategic approach to selecting the perfect agency partner.<\/span><\/p>\n

The backdrop to this pitch is a period of transition for L’Or\u00e9al Groupe ANZ.\u00a0<\/span><\/p>\n

Since October 2021, Wavemaker has held the brand’s ANZ media account.\u00a0<\/span><\/p>\n

And in a landmark leadership change, Alex Davison, the former chief executive of L’Or\u00e9al Greece, stepped into the CEO role for ANZ last September.<\/span><\/p>\n

Amidst these developments, L’Or\u00e9al committed to acquiring Melbourne-founded luxury cosmetics brand Aesop for <\/span>a staggering $3.7 billion<\/b> (AU)<\/span><\/i> in April. \ud83c\udde6\ud83c\uddfa<\/span><\/p>\n

Simultaneously, the beauty titan is reviewing its UK media account, currently held by EssenceMediacomX, signalling <\/span>a global reevaluation<\/b> of its marketing strategies.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ module_class=”rightsideblog” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text module_class=”linkedinsidebar” _builder_version=”4.21.0″ _module_preset=”default” text_font=”Work Sans|500|||||||” text_text_color=”#FFFFFF” background_color=”#000c2b” text_orientation=”center” custom_padding=”15px|10px|15px|10px|true|true” border_radii=”on|7px|7px|7px|7px” global_colors_info=”{}” theme_builder_area=”post_content”]Join our 3K Followers<\/b><\/p>\n

\",ON LINKEDIN<\/span><\/a><\/div>\n

[\/et_pb_text][et_pb_code module_class=”adrightblog” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000c2b” custom_margin=”10px||||false|false” custom_padding=”30px|10px|30px|10px|true|true” border_radii=”on|7px|7px|7px|7px” global_colors_info=”{}” theme_builder_area=”post_content”]\",ALL IN ONE APP<\/pee>\",FIND INFLUENCERS<\/pee>\",ANALYZE DATA<\/pee>\",TRACK RESULTS<\/pee><\/p>\n

Try for FREE<\/a><\/div>\n

[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”80px||80px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”2560px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat|900|||||||” header_text_align=”center” header_text_color=”#1c1c1c” header_font_size=”62px” header_font_size_tablet=”62px” header_font_size_phone=”48px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Influencer Marketing Articles<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat|900|||||||” header_text_align=”center” header_text_color=”#1c1c1c” header_font_size=”62px” header_2_font=”Montserrat|200|||||||” header_2_text_align=”center” header_2_text_color=”#000000″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Actionable tips to get more success with influencer marketing campaigns<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”6″ show_more=”on” show_author=”off” show_date=”off” show_categories=”off” show_pagination=”off” module_class=”postsnewblog” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”80px||80px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.21.0″ _module_preset=”default” width=”65%” width_tablet=”65%” width_phone=”90%” width_last_edited=”on|phone” max_width=”2560px” custom_padding=”|100px||100px|false|true” custom_padding_tablet=”|100px||100px|false|true” custom_padding_phone=”|40px||40px|false|true” custom_css_main_element=”box-shadow: 0px 1px 20px 10px #00000005;||” border_width_all=”3px” border_color_all=”#ff0066″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.clickanalytic.com\/wp-content\/uploads\/2023\/05\/clickanalytics.png” title_text=”clickanalytics” align=”center” module_class=”logofooterblog” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat|900|||||||” header_text_align=”center” header_text_color=”#1c1c1c” header_font_size=”46px” header_font_size_tablet=”46px” header_font_size_phone=”38px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Try our Influencer Marketing Platform for free<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”Montserrat|900|||||||” header_text_align=”center” header_text_color=”#1c1c1c” header_font_size=”62px” header_2_font=”Montserrat||||||||” header_2_text_align=”center” header_2_text_color=”#1c1c1c” header_2_line_height=”1.2em” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Enjoy free searches & analyses
\ncreate your first list<\/h2>\n

[\/et_pb_text][et_pb_button button_text=”Try Click Analytic for free” button_alignment=”center” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#ff0066″ button_border_width=”0px” button_font=”Montserrat|600|||||||” custom_padding=”15px|50px|15px|50px|true|true” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”rgba(255,0,102,0.8)” button_bg_enable_color__hover=”on” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Die L'Or\u00e9al Groupe ANZ sucht eine einzige Agentur f\u00fcr ihren Influencer-Account inmitten eines strategischen Wechsels im Marketing und unterstreicht damit den Aufstieg der Kreativwirtschaft.<\/p>","protected":false},"author":20,"featured_media":28944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[31],"tags":[27],"class_list":["post-28942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-news","tag-newdesign2023"],"_links":{"self":[{"href":"https:\/\/www.clickanalytic.com\/de\/wp-json\/wp\/v2\/posts\/28942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickanalytic.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickanalytic.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/de\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/de\/wp-json\/wp\/v2\/comments?post=28942"}],"version-history":[{"count":0,"href":"https:\/\/www.clickanalytic.com\/de\/wp-json\/wp\/v2\/posts\/28942\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickanalytic.com\/de\/wp-json\/wp\/v2\/media\/28944"}],"wp:attachment":[{"href":"https:\/\/www.clickanalytic.com\/de\/wp-json\/wp\/v2\/media?parent=28942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/de\/wp-json\/wp\/v2\/categories?post=28942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickanalytic.com\/de\/wp-json\/wp\/v2\/tags?post=28942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}